Posts about Marketing strategy

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. My top 10 take-outs from talking to marketing's brightest minds
    Expert opinionVideo
    Brand purposeBrand reputationMarketing structure

    My top 10 take-outs from talking to marketing's brightest minds

    David Wheldon

    The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces of advice from recent episodes of the WFA’s Better Marketing podcast

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  2. WFA launches Global Marketer of the Year 2022
    Press releases
    Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

    WFA launches Global Marketer of the Year 2022

    WFA

    Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses

    New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award

    Read more about "WFA launches Global Marketer of the Year 2022"
  3. Take note: 5 back-to-school lessons for marketers
    Expert opinion
    Marketing capabilitiesMarketing operations

    Take note: 5 back-to-school lessons for marketers

    Raja Rajamannar

    Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers succeed and make the most of the rest of 2022 and beyond.

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  4. Benchmark: Negotiations with tech titans or big digital platforms
    Benchmark
    Marketing procurementValue of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

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  5. Marketing facing “worst-ever” talent crisis
    Press releasesBenchmarkReport
    Marketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    WFA

    Data and analytics, eCommerce and measurement top skills shortage

    Over-specialisation, poor training and talent management key reasons for lack of staff development  

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  6. Agency Roster Transformation
    Report
    Agency managementMarketing structureCMO Forum

    Agency Roster Transformation

    WFA

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  7. Agency rosters face ongoing reform and revamps
    Press releasesReport
    Agency managementMarketing structure

    Agency rosters face ongoing reform and revamps

    WFA

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research

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  8. Sourcing Forum meeting overview (June 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (June 2022)

    WFA

    Overview of the Sourcing Forum held remotely on June 30, 2022.

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  9. Media Forum APAC (June 2022) eCommerce in South-East Asia
    VideoEvent reports
    Marketing technologyRetail media & ecommerceMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    WFA

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a particular lens on South East Asia and how brands can better manage and maximise media investment in eCommerce

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  10. Benchmark: Recommended brand activation agencies in Germany
    Benchmark

    Benchmark: Recommended brand activation agencies in Germany

    WFA

    WFA member benchmark on recommended brand activation agencies in Germany.

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  11. Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    Benchmark
    Marketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    WFA

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  12. Sourcing Forum meeting overview (May 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (May 2022)

    WFA

    Overview of the Sourcing Forum held remotely on May 25, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  13. Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
    Expert opinion
    Marketing technologyDigital media transformationMarketing technology

    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

    Arwa Mahdawi

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store for brands

    Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"
  14. Creative effectiveness is not about taking risks
    Expert opinion
    CreativityMarketing effectivenessContent marketing

    Creative effectiveness is not about taking risks

    Russell Parsons

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is down to more fundamental matters, says Marketing Week Editor-in-Chief, Russell Parsons

    Read more about "Creative effectiveness is not about taking risks"
  15. Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
    Benchmark

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

    Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"
  16. Sourcing Forum meeting overview (May 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (May 2022)

    WFA

    Overview of the Sourcing Forum held remotely on May 17, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  17. Benchmark: Sourcing approach to agency pitch
    Benchmark

    Benchmark: Sourcing approach to agency pitch

    WFA

    This WFA member benchmark examined the current sourcing approach to agency pitch.

    Read more about "Benchmark: Sourcing approach to agency pitch"
  18. Global eCommerce and Marketing - Delivering a Successful Strategy
    Report
    Retail media & ecommerce

    Global eCommerce and Marketing - Delivering a Successful Strategy

    WFA

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Read more about "Global eCommerce and Marketing - Delivering a Successful Strategy"
  19. Benchmark: Global Category Management – Influencer Marketing
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Global Category Management – Influencer Marketing

    WFA

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
  20. CMO Forum meeting overview (April 2022)
    Event reports
    Advertising & policyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operations

    CMO Forum meeting overview (April 2022)

    WFA

    Overview of the CMO Forum held remotely on April 6, 2022.

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  21. Sourcing Forum meeting overview (April 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (April 2022)

    WFA

    Overview of the Sourcing Forum held in Athens on April 6, 2022.

    Read more about "Sourcing Forum meeting overview (April 2022)"