The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom, Huawei, Mars, Mastercard, Procter & Gamble and Unilever.

A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU

On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft, J&J and WFA, announced the launch of the Unstereotype Alliance – a new global Alliance set to banish stereotypical portrayals of gender in advertising and all brand led content.

Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better pricing

WFA Press Release

Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem

UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017

State of the Union address highlights seven ways marketers are making their lives harder

Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformationResearch conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globallyFull results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th