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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Case study | FELGTB: #RealVoicesOfPride
    Case studies
    Advertising & policyInclusive marketing

    Case study | FELGTB: #RealVoicesOfPride

    Contagious I/O

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was originally published in Contagious I/O on 24 June 2022

    Read more about "Case study | FELGTB: #RealVoicesOfPride"
  2. Insight & Strategy | WeCapital: Data Tienda
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | WeCapital: Data Tienda

    Contagious I/O

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of thousands of women in Mexico.

    This article was originally published in Contagious I/O on 4 July 2022

    Read more about "Insight & Strategy | WeCapital: Data Tienda"
  3. WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
    Expert opinionVideo
    Advertising & policyBrand purposeMarketing structureMarketing operations

    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga

    WFA

    WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the mailroom in Australia to the highest seat in Accenture's creative powerhouse – and where the agency’s name comes from.

    Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"
  4. Benchmark: Social media compromises/hacks
    Benchmark
    Advertising & policyMarketing organisation

    Benchmark: Social media compromises/hacks

    WFA

    WFA member benchmark on how to manage social media hacks

    Read more about "Benchmark: Social media compromises/hacks"
  5. Benchmark: Tracking media in-feed on social platforms
    BenchmarkGuides & templates
    Advertising & policy

    Benchmark: Tracking media in-feed on social platforms

    WFA

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  6. DGX Benchmark: Google Analytics (July 2022)
    Benchmark
    Advertising & policyDigital policyPrivacy & techMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics (July 2022)"
  7. WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Expert opinionVideo
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  8. How seriously is the industry taking sustainability?
    Expert opinion
    Advertising & policyBrand purposeValue of advertisingCannes LionsSustainability

    How seriously is the industry taking sustainability?

    WFA

    WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

    The first part of this series featured editors from Marketing Week, Warc, Adweek and MediaPost. See here.

    Read more about "How seriously is the industry taking sustainability?"
  9. WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Expert opinionVideo
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  10. DGX meeting overview (June 2022)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2022)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022

    Read more about "DGX meeting overview (June 2022)"
  11. Case study | Cox Communications: Project Convey
    Case studies
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Contagious I/O

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally published in Contagious I/O on 22 April 2022.

    Read more about "Case study | Cox Communications: Project Convey"
  12. Insight & Strategy | Spark: Beyond Binary Code
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Contagious I/O

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.

    This article was originally published in Contagious I/O on 21 April 2022

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  13. Case study | Dell & Intel: I Will Always Be Me
    Case studies
    Advertising & policyInclusive marketing

    Case study | Dell & Intel: I Will Always Be Me

    Contagious I/O

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally published in Contagious I/O on 3 March 2022

    Read more about "Case study | Dell & Intel: I Will Always Be Me"
  14. Case study | Lacoste: The Théo Curin Collection
    Case studies
    Advertising & policyInclusive marketing

    Case study | Lacoste: The Théo Curin Collection

    Contagious I/O

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally published in Contagious on 8 April 2022

    Read more about "Case study | Lacoste: The Théo Curin Collection"
  15. Report
    Advertising & policy

    GARM: 3 Years of Progress

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next tomorrow.

    Read more about "GARM: 3 Years of Progress"
  16. Press releases
    Advertising & policy

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to ensure brand safety is built into new metaverse spaces prior to monetization.

    Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"
  17. WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    WFA

    Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences

    Resource provides “ideas to steal” from successful initiatives that companies can adopt

    Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"
  18. GARM Brand Safety Floor + Suitability Framework
    Guides & templates
    Advertising & policy

    GARM Brand Safety Floor + Suitability Framework

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    This document is designed to provide GARM members with a common understanding of key definitions and categories. Last updated: June 2022

    Read more about "GARM Brand Safety Floor + Suitability Framework"
  19. GARM Adjacency Standards Framework
    Guides & templates
    Advertising & policy

    GARM Adjacency Standards Framework

    WFA

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and suitability of an ad placement relative to an ad’s position to nearby content within specific media formats

    Read more about "GARM Adjacency Standards Framework"
  20. WFA Policy Tracker
    Briefings & position papers
    Advertising & policyDigital policyValue of advertising

    WFA Policy Tracker

    WFA

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files. 

    Read more about "WFA Policy Tracker"
  21. WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

    Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"