Posts about Asia-Pacific

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Forum (May 2019, Japan)
    Event reports
    Agency managementMarketing structure

    WFA Forum (May 2019, Japan)

    WFA

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

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  2. Benchmark: 3rd-party consultant to manage the Client-Agency relationship
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

    WFA

     WFA member bechmark. For additional details, please log in.

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  3. Progressive Programmatic Solutions workshop overview (April 2019)
    Event reports

    Progressive Programmatic Solutions workshop overview (April 2019)

    WFA, Infectious Media, Ebiquity

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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  4. APAC Programmatic Maturity Report 2018
    BenchmarkReport
    Ad techMarketing technologyDigital media transformationMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  5. Media Forum meeting overview (February 2019, Singapore)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (February 2019, Singapore)

    WFA

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

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  6. Benchmark: Programmatic Practice & Proficiency in APAC
    Benchmark
    Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    WFA

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency

    Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"
  7. DGX meeting overview (October 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    DGX meeting overview (October 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

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  8. Recommended creative agencies in APAC
    Benchmark
    CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  9. DGX meeting overview (May 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (May 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"
  10. Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Benchmark
    CMO Forum

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    WFA

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept quantitative research or lifestyle communications.

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  11. Advertising standards toolkit for the promotion of effective self-regulation
    Guides & templates
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    WFA

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same. 

    This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.

    Member-only content, please log in to view this toolkit.

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  12. Considerations on the road to digital transformation (2017)
    Event reportsReport
    Marketing technologyCMO ForumDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

    WFA

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"
  13. Webinar: How to Raise your Game and Win in Programmatic
    Video

    Webinar: How to Raise your Game and Win in Programmatic

    WFA, DataXu

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in 2016 to discuss how brands can elevate their current efforts towards improved levels of programmatic success.

    Read more about "Webinar: How to Raise your Game and Win in Programmatic"
  14. Benchmark on recommended creative agencies and consultancies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    WFA

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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  15. Survey on China agency rosters
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    WFA

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  16. Benchmark on Recommended Agencies for Social Media Audit in China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  17. Benchmark on brand tracking in China
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on brand tracking in China

    WFA

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"
  18. Survey results on Marketing in ASEAN
    Benchmark
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

    Read more about "Survey results on Marketing in ASEAN"
  19. Benchmark on Recommended agency fee negotiators in Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

    Read more about "Benchmark on Recommended agency fee negotiators in Asia"
  20. Benchmark on Media rebates & agency remuneration China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    WFA

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  21. Survey on Mobile Marketing China: Online to Offline
    Benchmark

    Survey on Mobile Marketing China: Online to Offline

    WFA, CollabCentral

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to identify key learning’s and priorities, and to provide recommendations to accelerate efforts and performance.

    Read more about "Survey on Mobile Marketing China: Online to Offline"