Posts about CMO Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Roster arrangements under review at 74% of multinational brands
    Press releases
    CMO Forum

    Roster arrangements under review at 74% of multinational brands

    WFA

    New study finds widespread dissatisfaction on both sides of the advertiser agency divide

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  2. Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Benchmark
    CMO Forum

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    WFA

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept quantitative research or lifestyle communications.

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  3. WFA FORUM Meeting Overview London March 2018
    Event reports
    CMO Forum

    WFA FORUM Meeting Overview London March 2018

    WFA

     

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  4. WFA FORUM Meeting Overview Dubai March 2018
    Event reports
    CMO Forum

    WFA FORUM Meeting Overview Dubai March 2018

    WFA

     

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  5. What great brand stories can do for business
    Expert opinion
    Brand reputationCMO Forum

    What great brand stories can do for business

    Ranji David

    In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.

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  6. Benchmark on Customer experience transformation
    Benchmark
    CMO Forum

    Benchmark on Customer experience transformation

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"
  7. Five CMO lessons from Cannes
    Expert opinion
    Marketing strategyCMO ForumMarketing capabilitiesMarketing strategy

    Five CMO lessons from Cannes

    Rob Dreblow

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges facing advertisers in the digital ecosystem.

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  8. Survey Results: Marketing Capability Programmes
    Benchmark
    Media & analyticsMarketing structureCMO ForumMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

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  9. All change at Cannes
    Expert opinion
    CMO Forum

    All change at Cannes

    WFA

    Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a festival that still matters

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  10. Survey on Social Media & Social Content Management 2017
    Benchmark
    Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  11. Benchmark on Integrated Production
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark on Integrated Production

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  12. Benchmark on recommended influencer agencies
    Benchmark
    Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement

    Benchmark on recommended influencer agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  13. Brand safety: steps to consider (2017)
    Report
    Brand reputationCMO Forum

    Brand safety: steps to consider (2017)

    WFA

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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  14. IMC FORUM Meeting Overview London March 2017
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview London March 2017

    WFA

     

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  15. Expert opinion
    CMO Forum

    9 rules on how to approach marketing innovation

    WFA

    The first CMOFORUM of the year kicked off in Singapore in February.

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  16. WFA FORUM Meeting Overview Dubai March 2017
    Event reports
    CMO Forum

    WFA FORUM Meeting Overview Dubai March 2017

    WFA

     

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  17. Benchmark on recommended etail content agencies
    Benchmark
    Agency managementCMO ForumMarketing organisation

    Benchmark on recommended etail content agencies

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended etail content agencies"
  18. Survey on Briefing for integrated communications (2017)
    BenchmarkReport
    Agency managementMarketing strategyCMO ForumMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA, The Observatory

    WFA member survey. For additional details, please log in.

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  19. 5 ways to make newsrooms & content more effective
    Report
    CreativityCMO ForumContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

    WFA, Brilliant Noise

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  20. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

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  21. Five step process to Data Driven Marketing (2017)
    Report
    Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformation

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

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