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WFA signs MoU on Online Advertising and Intellectual Property Rights

Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

But half of marketers are not regarded as fully aware of the implications for future campaigns

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.

In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.

Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need. 

…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.

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