Posts about Event reports

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Insight Forum meeting overview (June 2022)
    Event reports

    Insight Forum meeting overview (June 2022)

    WFA

    The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus on implications for the Insights function and practices.

    Read more about "Insight Forum meeting overview (June 2022)"
  2. Sourcing Forum meeting overview (May 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (May 2022)

    WFA

    Overview of the Sourcing Forum held remotely on May 25, 2022.

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  3. RAC Programme Meeting Overview (May 2022)
    Event reports

    RAC Programme Meeting Overview (May 2022)

    WFA

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 25 May 2022.

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  4. PAG Meeting Overview (May 2022)
    Event reports

    PAG Meeting Overview (May 2022)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 May 2022.

    Read more about "PAG Meeting Overview (May 2022)"
  5. DGX meeting on Google Analytics (May 2022)
    Event reports
    Digital policy

    DGX meeting on Google Analytics (May 2022)

    WFA

    In this session on 25 May 2022, WFA members discussed Google’s recent announcements regarding Google Analytics 4 and shared perspectives as what impact the proposed changes could have in light of recent rulings from EU data protection authorities.

    Read more about "DGX meeting on Google Analytics (May 2022)"
  6. Sourcing Forum meeting overview (May 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (May 2022)

    WFA

    Overview of the Sourcing Forum held remotely on May 17, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  7. CMO Forum meeting overview (April 2022)
    Event reports
    Advertising & policyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operations

    CMO Forum meeting overview (April 2022)

    WFA

    Overview of the CMO Forum held remotely on April 6, 2022.

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  8. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  9. Sourcing Forum meeting overview (April 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (April 2022)

    WFA

    Overview of the Sourcing Forum held in Athens on April 6, 2022.

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  10. DSA/DMA Task Force Meeting Overview (May 2022)
    Event reports

    DSA/DMA Task Force Meeting Overview (May 2022)

    WFA

    The WFA DSA/DMA task force met on 5 May 2022 to discuss the Digital Service Act and Digital Markets Act.

    Read more about "DSA/DMA Task Force Meeting Overview (May 2022)"
  11. Green Claims in Advertising Task Force Meeting Overview (April 2022)
    Event reports

    Green Claims in Advertising Task Force Meeting Overview (April 2022)

    WFA

    WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    Read more about "Green Claims in Advertising Task Force Meeting Overview (April 2022)"
  12. Insight Forum meeting overview (February 2022)
    Event reports

    Insight Forum meeting overview (February 2022)

    WFA

    The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics function, with focus on Capabilities programmes.

    Read more about "Insight Forum meeting overview (February 2022)"
  13. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 23, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  14. DSA/DMA Task Force Meeting Overview (March 2022)
    Event reports

    DSA/DMA Task Force Meeting Overview (March 2022)

    WFA

    The WFA DSA/DMA Task Force met on 31 March 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree on WFA next steps.

    Read more about "DSA/DMA Task Force Meeting Overview (March 2022)"
  15. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 16, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  16. DGX meeting overview (March 2022)
    Event reports
    Privacy & tech

    DGX meeting overview (March 2022)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 10 March 2022.

    Read more about "DGX meeting overview (March 2022)"
  17. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing effectivenessMarketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 10, 2022.

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  18. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing technologyMarketing technology

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 2, 2022.

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  19. DGX meeting with Google, 28 February 2022
    Event reports
    Privacy & tech

    DGX meeting with Google, 28 February 2022

    WFA

    In this session, Google provided their perspectives on the recent rulings which have found EU websites’ use of Google Analytics in breach of the GDPR

    Read more about "DGX meeting with Google, 28 February 2022"
  20. PAG Meeting Overview (February 2022)
    Event reports

    PAG Meeting Overview (February 2022)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 February 2022.

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  21. Sourcing Forum meeting overview (February 2022)
    Event reports

    Sourcing Forum meeting overview (February 2022)

    WFA

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

    Read more about "Sourcing Forum meeting overview (February 2022)"