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Advertising & policyDigital policyAd techData governancePrivacy & techGDPRDGX meeting overview (November 2019)
Read more about "DGX meeting overview (November 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
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Advertising & policyDigital policyPrivacy & techGDPRDGX: Google Q&A on privacy and advertising
Read more about "DGX: Google Q&A on privacy and advertising"Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.
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Advertising & policyDigital policyInclusive marketingRAC Programme meeting overview (November 2019)
Read more about "RAC Programme meeting overview (November 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels
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CMO ForumDigital media transformation7 things to keep in mind when designing for integration
Read more about "7 things to keep in mind when designing for integration"There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace and scale, says Julia Kraft, WFA Marketing Services Manager
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Advertising & policyDigital policyTake-outs from the Data Protection Congress 2019
Read more about "Take-outs from the Data Protection Congress 2019"WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in Brussels
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Advertising & policyDigital policyAd techData governancePrivacy & techGDPRPrivacy compliance for cookies, pixels and other types of tracker (2019)
Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.
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Advertising & policyDigital policyGDPRePrivacy task force meeting overview (November 2019)
Read more about "ePrivacy task force meeting overview (November 2019)"Meeting materials for WFA members.
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Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformationMedia Transformation - Case Study 2: Royal Philips
Read more about "Media Transformation - Case Study 2: Royal Philips"The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.
We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.
This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
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Advertising & policyDigital policyGDPRWebinar: Proliferation of kids privacy regulations
Read more about "Webinar: Proliferation of kids privacy regulations"Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are transforming online marketing to children and younger audiences.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on partners for data privacy strategy on implementation
Read more about "DGX Benchmark on partners for data privacy strategy on implementation"This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on Digital asset retention policies
Read more about "DGX Benchmark on Digital asset retention policies"This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on data protection/data privacy structure
Read more about "DGX Benchmark on data protection/data privacy structure"This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the internal setup and reporting.
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Advertising & policyDigital policyPAG Meeting Overview (September 2019, Brussels)
Read more about "PAG Meeting Overview (September 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.
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Advertising & policyDigital policyGDPRRAC Programme meeting overview (September 2019)
Read more about "RAC Programme meeting overview (September 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels
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Advertising & policyDigital policyData governanceData Ethics Board meeting overview (September 2019)
Read more about "Data Ethics Board meeting overview (September 2019)"Overview of the Data Ethics Board meeting held on September 9th, 2019
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Trends & forecastsGamingCMO ForumDigital media transformationGaming Demystified: Unlocking brand growth opportunities in video gaming
Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).
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Advertising & policyDigital policyAd techPrivacy & techDGX meeting overview (September 2019)
Read more about "DGX meeting overview (September 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
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Digital media transformationMarketing operationsBenchmark: Naming Agency recommendations
Read more about "Benchmark: Naming Agency recommendations"WFA member benchmark on naming agency recommendations.
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Advertising & policyDigital policyData governancePrivacy & techGDPRDGX Benchmark on collection and notification policies for stakeholder data
Read more about "DGX Benchmark on collection and notification policies for stakeholder data"WFA member benchmark on collection and notification policies for stakeholder data
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on age verification techniques
Read more about "DGX Benchmark on age verification techniques"This benchmark gathers perspectives from WFA members about their age verification techniques
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Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX Benchmark on customer data retention and notification
Read more about "DGX Benchmark on customer data retention and notification"WFA member benchmark about member retention and notification policies for customer data.
