How Axe reinvented itself in order to appeal to the modern man

Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on Valentine’s Day

Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.