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Marketing procurementMarketing procurementSourcing Forum meeting overview (May 2022)
Read more about "Sourcing Forum meeting overview (May 2022)"Overview of the Sourcing Forum held remotely on May 25, 2022.
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Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"WFA member benchmark on the challenges and solutions in sharing Nielsen’s data.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (May 2022)
Read more about "Sourcing Forum meeting overview (May 2022)"Overview of the Sourcing Forum held remotely on May 17, 2022.
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Benchmark: Sourcing approach to agency pitch
Read more about "Benchmark: Sourcing approach to agency pitch"This WFA member benchmark examined the current sourcing approach to agency pitch.
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Marketing procurementMarketing structureMarketing procurementBenchmark: Global Category Management – Influencer Marketing
Read more about "Benchmark: Global Category Management – Influencer Marketing"This WFA member benchmark examined the category management of Influencer Marketing
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Spotlight: Effective financial management – a focus on marketing activation
Read more about "Spotlight: Effective financial management – a focus on marketing activation"Auditing is dead – long live auditing!
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Spotlight: Effective financial management – a focus on influencer marketing, PR and social
Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"Auditing is dead – long live auditing!
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Marketing procurementMarketing procurementSourcing Forum meeting overview (April 2022)
Read more about "Sourcing Forum meeting overview (April 2022)"Overview of the Sourcing Forum held in Athens on April 6, 2022.
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Marketing procurementMarketing structureMarketing procurementBenchmark: Recruitment of marketing sourcing talent
Read more about "Benchmark: Recruitment of marketing sourcing talent"WFA member benchmark on recruiting marketing sourcing talent
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Marketing procurementMarketing procurementBenchmark: innovation funds in media/marketing
Read more about "Benchmark: innovation funds in media/marketing"WFA member benchmark on current practices regarding innovation funds in media and/or marketing
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Marketing procurementMarketing procurementBenchmark: crowdsourced platform in Russia
Read more about "Benchmark: crowdsourced platform in Russia"WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
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Marketing procurementMarketing procurementBenchmark: payment solutions / cashback
Read more about "Benchmark: payment solutions / cashback"WFA member benchmark on payment solutions/cashback
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Benchmark: legal training for marketing procurement teams
Read more about "Benchmark: legal training for marketing procurement teams"WFA member benchmark on how to upskill marketing procurement teams in legal/contract management
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Marketing procurementMarketing procurementSourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 23, 2022.
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Agency managementSpotlight: Designing the right production model for your organisation
Read more about "Spotlight: Designing the right production model for your organisation"As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content creation, asset re-use and technology.
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Benchmark: Global Category Management – Market Research & Insights
Read more about "Benchmark: Global Category Management – Market Research & Insights"This WFA member benchmark examined the category management of Market Research & Insights
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Marketing procurementMarketing procurementSourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 16, 2022.
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Marketing effectivenessMarketing procurementMarketing procurementSourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 10, 2022.
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Marketing technologyMarketing technologySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 2, 2022.
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Sourcing Forum meeting overview (February 2022)
Read more about "Sourcing Forum meeting overview (February 2022)"Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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Media 2025 - Wave Five Research Findings 2022
Read more about "Media 2025 - Wave Five Research Findings 2022"The WFA are delighted to share with you an advanced copy of MediaSense’s Media2025 report. Part of MediaSense’s Media 20:20 research programme, the study reveals a number of key challenges related to transformation, talent and measurement including why just 11% of global CMOs are confident that they have completed their digital transformation journey.
