Posts about Marketing procurement

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Spotlight: WFA in 2021
    Marketing procurementMarketing procurement

    Spotlight: WFA in 2021

    WFA

    A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

    Read more about "Spotlight: WFA in 2021"
  2. Sourcing Forum meeting overview (December 2020)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2020)

    WFA

    Overview of the Sourcing Forum held remotely on December 2, 2020

    Read more about "Sourcing Forum meeting overview (December 2020)"
  3. 10 Predictions for 2021
    Expert opinion
    Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement

    10 Predictions for 2021

    WFA

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.

    Read more about "10 Predictions for 2021"
  4. Spotlight: The impact of the pandemic on the agency business
    Video
    Agency managementMarketing procurementMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    WFA

    Structures, financial and predictions – what WFA members should watch out for.

    Read more about "Spotlight: The impact of the pandemic on the agency business"
  5. Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

    WFA

    WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

    Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
  6. Benchmark: Global Category Management - E-commerce
    Benchmark
    Marketing procurementRetail media & ecommerceMarketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

    Read more about "Benchmark: Global Category Management - E-commerce"
  7. Sourcing Forum meeting overview (November 2020)
    Event reports
    Agency managementMarketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    WFA

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"
  8. Eco-Friendly Practices in Production
    Report
    Marketing procurementMarketing procurement

    Eco-Friendly Practices in Production

    APR

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices in production.

    Read more about "Eco-Friendly Practices in Production"
  9. Survey: Organising virtual and hybrid events
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Survey: Organising virtual and hybrid events

    WFA

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

    Read more about "Survey: Organising virtual and hybrid events"
  10. Spotlight: Global Production - 2020 and beyond
    Video
    Agency managementMarketing procurementMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    WFA, APR

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.

    Read more about "Spotlight: Global Production - 2020 and beyond"
  11. Benchmark: Global Category Management - Consumer Promotions
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    WFA

    Member benchmark on category management of consumer promotions.

    Read more about "Benchmark: Global Category Management - Consumer Promotions"
  12. Global Marketing Procurement: 2020 and beyond
    Benchmark
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Global Marketing Procurement: 2020 and beyond

    WFA

    The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.

    Read more about "Global Marketing Procurement: 2020 and beyond"
  13. Benchmark: Global marketing procurement team structures & workload allocation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA

    WFA member benchmark regarding workload allocation and related team structures.

    Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
  14. Sourcing Forum meeting overview (October 2020)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2020)

    WFA

    Overview of the Sourcing Forum held remotely on October 15, 2020.

    Read more about "Sourcing Forum meeting overview (October 2020)"
  15. The endless possibilities of Computer Generated Imagery (CGI)
    Report
    Marketing procurementMarketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    WFA

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

    Read more about "The endless possibilities of Computer Generated Imagery (CGI)"
  16. Sustainability and procurement
    Expert opinion
    Marketing procurementInclusive marketingSustainabilityMarketing procurement

    Sustainability and procurement

    Laura Forcetti

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing

    Read more about "Sustainability and procurement"
  17. Benchmark: Global Category Management - Artwork & pre-press Packaging design
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    WFA

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

    Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"
  18. Sourcing Forum meeting overview (September 2020)
    Event reports
    Marketing procurementSustainabilityMarketing procurement

    Sourcing Forum meeting overview (September 2020)

    WFA

    Overview of the Sourcing Forum held remotely on September 4, 2020.

    Read more about "Sourcing Forum meeting overview (September 2020)"
  19. Sourcing Forum meeting overview (July 2020)
    Event reports
    Marketing procurementInclusive marketingMarketing procurement

    Sourcing Forum meeting overview (July 2020)

    WFA

    Overview of the Sourcing Forum held remotely on July 2nd, 2020.

    Read more about "Sourcing Forum meeting overview (July 2020)"
  20. Project Spring
    Report
    Marketing procurementMarketing procurement

    Project Spring

    WFA

    A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

    Read more about "Project Spring"
  21. WFA launches ultimate guide to value-based Marketing Procurement
    Press releases
    Marketing procurementMarketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    WFA

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"