Posts about Marketing structure

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on Working with adtech and martech startups
    Benchmark
    Ad techAgency managementMarketing structureCMO ForumMarketing organisation

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.

    Read more about "Survey on Working with adtech and martech startups"
  2. Content marketing survey results
    Benchmark
    Marketing structureCMO ForumContent marketing

    Content marketing survey results

    WFA

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to internal resource.

    Read more about "Content marketing survey results"
  3. Survey on China agency rosters
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    WFA

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  4. WFA breaks down walls between Insights and Media
    Expert opinion
    Marketing structureMarketing capabilitiesMarketing operations

    WFA breaks down walls between Insights and Media

    WFA

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

    Read more about "WFA breaks down walls between Insights and Media"
  5. Benchmark on digital marketing training methods
    Benchmark
    Marketing structureMarketing capabilities

    Benchmark on digital marketing training methods

    WFA

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  6. Marketing in LATAM survey results
    Benchmark
    Marketing structure

    Marketing in LATAM survey results

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  7. Benchmark on digital insight and innovation generation
    Benchmark
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    WFA

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.

    Read more about "Benchmark on digital insight and innovation generation"
  8. Benchmark on media agency on-boarding - key considerations and pitfalls
    Benchmark
    Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

    Benchmark on media agency on-boarding - key considerations and pitfalls

    WFA

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  9. Benchmark on C-suite roles and responsibilities
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Benchmark on C-suite roles and responsibilities

    WFA

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.

    Read more about "Benchmark on C-suite roles and responsibilities"
  10. Benchmark on franchising models
    Benchmark
    Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA

    WFA member benchmark on franchising models.

    Read more about "Benchmark on franchising models"
  11. Benchmark on managing usage rights
    Benchmark
    Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

    Read more about "Benchmark on managing usage rights"
  12. Survey on Global Marketing Category Management
    Benchmark
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on Global Marketing Category Management

    WFA

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

    Read more about "Survey on Global Marketing Category Management"
  13. Survey on digital resource engagement with brand marketing
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Survey on digital resource engagement with brand marketing

    WFA

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  14. Marketing in Africa Interim regional survey results
    Benchmark
    Media & analyticsMarketing structure

    Marketing in Africa Interim regional survey results

    WFA, MillwardBrown

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.

    Read more about "Marketing in Africa Interim regional survey results"
  15. Benchmark on Global digital marketing organisation/configuration
    Benchmark
    Marketing structureCMO ForumDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    WFA

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.

    Read more about "Benchmark on Global digital marketing organisation/configuration"
  16. Benchmark on splitting strategic media planning from buying
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    WFA

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency. 

    Read more about "Benchmark on splitting strategic media planning from buying"
  17. Survey on media management in the US
    Benchmark
    Marketing structureMarketing organisation

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.

    Read more about "Survey on media management in the US"