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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Guide to Programmatic Media (2014)
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    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

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