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Spotlight: Global Production - 2021 and beyond
Read more about "Spotlight: Global Production - 2021 and beyond"In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (October 2021)
Read more about "Sourcing Forum meeting overview (October 2021)"Overview of the Sourcing Forum held remotely on October 21, 2021.
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Agency managementBenchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for pitch submissions
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Marketing procurementMarketing procurementLearning from the Sourcing Board
Read more about "Learning from the Sourcing Board"Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a valued business partner rather than as a simple driver of savings.
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Marketing procurementMarketing procurementNew metrics for a growth agenda
Read more about "New metrics for a growth agenda"Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions within WFA's Sourcing Forum, Simraan Kulkarni, WFA Sourcing Manager, shares on three areas where new metrics can be used.
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Advertising & policyMarketing procurementInclusive marketingMarketing procurementSpotlight: Diversity & Inclusion in the Production Landscape
Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.
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Marketing procurementMarketing structureMarketing procurementSpotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"Shifting from a savings outlook to a value creation approach.
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Agency managementMarketing procurementMarketing procurementDifferent Models when decoupling production
Read more about "Different Models when decoupling production"A brief definition guide on models when decoupling production.
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Marketing procurementMarketing procurementBenchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
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Agency managementAgency Family Tree: Global, APAC & China
Read more about "Agency Family Tree: Global, APAC & China"R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
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Marketing procurementRetail media & ecommerceMarketing procurementGuide to Ecommerce content production optimisation
Read more about "Guide to Ecommerce content production optimisation"APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.
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Agency managementMarketing procurementMarketing procurementBusiness Intelligence / Data analytics for a strong agency management program
Read more about "Business Intelligence / Data analytics for a strong agency management program"
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program. -
Agency managementMarketing procurementMarketing procurementBenchmark: Global Category Management - Strategic ‘packaging’ design agency
Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"Member benchmark on global category management of strategic ‘packaging’ design agency.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (February 2021)
Read more about "Sourcing Forum meeting overview (February 2021)"Overview of the Sourcing Forum held remotely on February 17, 2021.
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Agency managementMarketing procurementMarketing procurementBenchmark: Agency scope of work (SOW) tools
Read more about "Benchmark: Agency scope of work (SOW) tools"WFA member benchmark survey on Scope of Work (SOW) tools.
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In-housingMarketing procurementMarketing structureMarketing procurementDecoupling production from the creative agency and the role of the agency producer
Read more about "Decoupling production from the creative agency and the role of the agency producer"Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.
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Marketing procurementMarketing procurementSpotlight: Managing your sponsorship initiatives post-pandemic
Read more about "Spotlight: Managing your sponsorship initiatives post-pandemic"What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their sponsorship investments over the short and mid-term?
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Marketing procurementMarketing procurementDefining world-class standards for marketing procurement
Read more about "Defining world-class standards for marketing procurement"To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global Sourcing Board has created some common definitions for key terms.
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Marketing procurementMarketing procurementBenchmark: Global Category Management - Public Relations
Read more about "Benchmark: Global Category Management - Public Relations"Member benchmark on category management of public relations (brand PR / consumer facing)
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Marketing procurementMarketing procurementSourcing Forum meeting overview (December 2020)
Read more about "Sourcing Forum meeting overview (December 2020)"Overview of the Sourcing Forum held remotely on December 2, 2020
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Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
