Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services Act and Digital Markets Act.

Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

This article was originally published in Contagious I/O on 27 April 2022

Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.

This article was originally published in Contagious I/O on 11 April 2022

Overview of the CMO Forum held remotely on April 6, 2022.

WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators

WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.

In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

Please note that GARM was discontinued on August 8 2024. See more here.

The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses can do now to ensure their marketing spend doesn’t support misinformation.

The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to check out the alternatives to third-party cookies, says WFA Global Media Manager, Joe Mourani.