Posts about Agency management

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Recommended global PR agencies
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Recommended global PR agencies

    WFA

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  2. Benchmark on recommended digital agencies in Japan
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  3. Benchmark on App Developers in Asia
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on App Developers in Asia

    WFA

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in Asia.

    Read more about "Benchmark on App Developers in Asia"
  4. Benchmark on Recommended digital agencies in South Korea
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"
  5. Benchmark on Pitch fees in South Africa
    Benchmark
    Agency managementCMO Forum

    Benchmark on Pitch fees in South Africa

    WFA

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.

    Read more about "Benchmark on Pitch fees in South Africa"
  6. Benchmark on managing usage rights
    Benchmark
    Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

    Read more about "Benchmark on managing usage rights"
  7. Benchmark on Recommended Experiential Agencies in Mexico
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    WFA

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
  8. Survey on digital recruitment agencies used by clients
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing procurement

    Survey on digital recruitment agencies used by clients

    WFA

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"
  9. Survey on adserving management & payment
    Benchmark
    Agency management

    Survey on adserving management & payment

    WFA

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being consolidated.

    Read more about "Survey on adserving management & payment"
  10. Benchmark on splitting strategic media planning from buying
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    WFA

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency. 

    Read more about "Benchmark on splitting strategic media planning from buying"
  11. Benchmark on health and safety compliance and media agency contracts
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    WFA

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

    Read more about "Benchmark on health and safety compliance and media agency contracts"
  12. Benchmark on working with digital asset management suppliers
    Benchmark
    Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"
  13. Benchmark on recommended experiential and event agencies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended experiential and event agencies

    WFA

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

    Read more about "Benchmark on recommended experiential and event agencies"
  14. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

    Read more about "Guide to Programmatic Media (2014)"
  15. Survey on sourcing PR
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is evolving.

    Read more about "Survey on sourcing PR"