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The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.

 The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially. 

This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the industry.

What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.

In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing communications more generally - lies not in engagement but in reciprocity.

This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.