Posts about Data collection & privacy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Press releases
    Digital policy

    70% of global marketers are not fully aware of the implications of GDPR

    WFA

    A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU

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  2. The contribution of data to digital advertising (Europe, 2017)
    Report
    Advertising & policyDigital policyPrivacy & techGDPR

    The contribution of data to digital advertising (Europe, 2017)

    EDAA, IAB

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
  3. Survey on privacy and data management - GDPR (2017)
    BenchmarkReport
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    Survey on privacy and data management - GDPR (2017)

    WFA

    WFA member survey on how members are evaluating the impact of GDPR on their business.

    Read more about "Survey on privacy and data management - GDPR (2017)"
  4. GDPR Guide for Marketers
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Guide for Marketers

    WFA

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.

    Read more about "GDPR Guide for Marketers"
  5. A marketer's guide to ePrivacy (2017)
    Report
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    A marketer's guide to ePrivacy (2017)

    WFA

    An overview of some of the key elements of the proposed ePrivacy revision.

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  6. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

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  7. DGX Meeting Overview (February 2017)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX Meeting Overview (February 2017)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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  8. Expert opinion
    Digital policyPrivacy & techGlobal Marketer Week

    Bridging the data protection gap

    WFA

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.

    Read more about "Bridging the data protection gap"
  9. Implementation Guide for Marketing Communications to Children Commitment
    Guides & templates
    Advertising & policy

    Implementation Guide for Marketing Communications to Children Commitment

    WFA, The Consumer Goods Forum

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.

    Read more about "Implementation Guide for Marketing Communications to Children Commitment"
  10. Delivering Value to Consumers from data
    Report
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    WFA

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers. 

    Member-only content, please log in to view this document.

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