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Advertising & policyDigital policyPrivacy & techABA Manual for compliance with Brazil’s Data Protection Law
Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"Brazilian advertiser association ABA produces manual for compliance with the LGPD
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Advertising & policyDigital policyYou can learn a lot from a dummy
Read more about "You can learn a lot from a dummy"It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't have all that time to adopt such safety protections. Data protection is a sorely needed service, and it can't wait, says Lung Huang, Head of Growth Solutions for Mars Petcare.
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Advertising & policyDigital policyWFA position paper and responses to the EU public consultation on the Digital Services Act
Read more about "WFA position paper and responses to the EU public consultation on the Digital Services Act"Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.
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Advertising & policyDigital policy
WFA draft responses to the EU public consultation on the EU Democracy Action Plan
Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan
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Advertising & policyDigital policyData governancePrivacy & techThree hot topics in digital policy
Read more about "Three hot topics in digital policy"Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.
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Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (July 2020)
Read more about "DGX meeting overview (July 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
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Advertising & policyDigital policy
DSA task force Meeting Overview (June 2020)
Read more about "DSA task force Meeting Overview (June 2020)"The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.
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Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (June 2020)
Read more about "Data Ethics Board meeting overview (June 2020)"Overview of the Data Ethics Board meeting held on 23 June 2020.
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Advertising & policyDigital policyData governancePrivacy & techWhy marketers must embrace ethical data use
Read more about "Why marketers must embrace ethical data use"To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.
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Advertising & policyDigital policyInclusive marketingRAC Programme Meeting Overview (May 2020)
Read more about "RAC Programme Meeting Overview (May 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.
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Advertising & policyDigital policyPAG Meeting Overview (May 2020, Brussels)
Read more about "PAG Meeting Overview (May 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
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Advertising & policyDigital policyData governanceWFA launches world’s first guide on data ethics for brands
Read more about "WFA launches world’s first guide on data ethics for brands"Designed to help advertisers ensure data practices respect consumer interests
Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years
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Advertising & policyDigital policyPrivacy & techWFA submission – Singapore PDPA consultation
Read more about "WFA submission – Singapore PDPA consultation"WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
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Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPRWebinar: GDPR and online advertising - what next?
Read more about "Webinar: GDPR and online advertising - what next?"This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.
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Advertising & policyDigital policyWebinar+: Regulating illegal and harmful content: what does it mean for advertisers?
Read more about "Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?"A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety efforts.
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Advertising & policyDigital policyPrivacy & techWebinar+: TikTok’s approach to privacy and security
Read more about "Webinar+: TikTok’s approach to privacy and security"A Q&A session with TikTok about privacy, security and brand safety on their platform.
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Advertising & policyDigital policyAd techData governancePrivacy & techData Safety Benchmarking & Analysis
Read more about "Data Safety Benchmarking & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
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Advertising & policyDigital policyAd techData governancePrivacy & techWebinar: Data safety and risk, benchmarking approaches across the industry
Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"An analysis and benchmarking of data safety and risk across the industry
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Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Advertising & policyDigital policyAd techPrivacy & techWFA Q&A session with Google on advertiser identity verification
Read more about "WFA Q&A session with Google on advertiser identity verification"Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.
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Advertising & policyDigital policyWebinar: The EU Pledge - a practical guide for marketers
Read more about "Webinar: The EU Pledge - a practical guide for marketers"The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
