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Advertising & policyBrand purposeValue of advertisingCannes LionsSustainabilityHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The first part of this series featured editors from Marketing Week, Warc, Adweek and MediaPost. See here.
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.
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Advertising & policyBrand purposeBrand reputationMarketing effectivenessWFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.
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Marketing technologyDigital media transformationMarketing technologyMarketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store for brands
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CreativityMarketing effectivenessContent marketingCreative effectiveness is not about taking risks
Read more about "Creative effectiveness is not about taking risks"Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is down to more fundamental matters, says Marketing Week Editor-in-Chief, Russell Parsons
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Advertising & policySustainabilityHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge
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Advertising & policyDigital policyHow new rules could create a more trustworthy online ecosystem
Read more about "How new rules could create a more trustworthy online ecosystem"Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services Act and Digital Markets Act.
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Advertising & policyInclusive marketingRemembering George Floyd and our promises
Read more about "Remembering George Floyd and our promises"On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the industry is doing enough on Diversity, Equity and Inclusion
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Advertising & policy
Ukraine: Taking action on digital advertising
Read more about "Ukraine: Taking action on digital advertising"Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz, GARM Global Lead, details the latest information and advice for advertisers from platforms, agencies and ad-tech players.
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.
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Inclusive marketingSustainabilityMarketing capabilitiesUsing media to drive positive impact
Read more about "Using media to drive positive impact"Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.
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Brand purposeAgency managementBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.
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Advertising & policyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"Please note that GARM was discontinued on August 8 2024. See more here.
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses can do now to ensure their marketing spend doesn’t support misinformation.
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Media transformationThree principles from four decades of media practice
Read more about "Three principles from four decades of media practice"Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in media as he ends his impressive 11-year tenure at the company and eight years as a global chair of WFA’s Media Forum to start a new consulting venture.
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Advertising & policyAd techMedia transformation
Welcome to the privacy-focused future
Read more about "Welcome to the privacy-focused future"The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to check out the alternatives to third-party cookies, says WFA Global Media Manager, Joe Mourani.
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Brand purposeBrand reputationMastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
Read more about "Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'"Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.
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Sustainability100 days on from COP26
Read more about "100 days on from COP26"Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way in the Race to Zero.
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Advertising & policy7 partner predictions for 2022
Read more about "7 partner predictions for 2022"Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.
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Advertising & policy12 predictions for 2022
Read more about "12 predictions for 2022"From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.
