Posts about Inclusive marketing

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Event reports
    Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketing

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Electronic Arts

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  2. PAG Meeting Overview (February 2019, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (February 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.

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  3. Diversity & Inclusion in the Production Industry
    Case studies
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Diversity & Inclusion in the Production Industry

    APR

    White Paper from APR and WFA on diversity & inclusion with a focus on production

    Read more about "Diversity & Inclusion in the Production Industry"
  4. Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Expert opinionVideo
    Advertising & policyInclusive marketing

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    Camelia Cristache

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

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  5. The 6 global marketers of 2018 in 12 tweets
    Expert opinion
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    WFA

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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  6. Webinar: Progressive gender portrayals in advertising
    Video
    Advertising & policyInclusive marketing

    Webinar: Progressive gender portrayals in advertising

    WFA

    WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better

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  7. PAG Meeting Overview (September 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (September 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.

    Read more about "PAG Meeting Overview (September 2018, Brussels)"
  8. WFA talks Better Marketing: Gender and diversity
    Video
    Advertising & policyCannes LionsInclusive marketing

    WFA talks Better Marketing: Gender and diversity

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

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  9. The case for unstereotyping ads
    Expert opinion
    Advertising & policyCannes LionsInclusive marketing

    The case for unstereotyping ads

    Stephan Loerke

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

    Read more about "The case for unstereotyping ads"
  10. WFA launches Guide to Progressive Gender Portrayals in Advertising
    Press releases
    Advertising & policyGlobal Marketer WeekInclusive marketing

    WFA launches Guide to Progressive Gender Portrayals in Advertising

    WFA

    Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers

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  11. PAG Meeting Overview (May 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

    Read more about "PAG Meeting Overview (May 2018, Brussels)"
  12. Let's unstereotype it
    Expert opinion
    Advertising & policyInclusive marketing

    Let's unstereotype it

    Stephan Loerke

    The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York earlier this month. A founding member of the movement, WFA was represented by CEO Stephan Loerke.

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  13. WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Report
    Advertising & policyBrand purposeBrand reputationInclusive marketing

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    WFA

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.

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  14. Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
    Press releases
    Advertising & policyInclusive marketing

    Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising

    WFA

    On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft, J&J and WFA, announced the launch of the Unstereotype Alliance – a new global Alliance set to banish stereotypical portrayals of gender in advertising and all brand led content.

    Read more about "Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising"