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Brand purposeBrand reputationSustainabilityMarketing operationsMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, about why brands need to start focusing more on the African continent.
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Advertising & policyWFA CEO: “2021 was a watershed year for marketing”
Read more about "WFA CEO: “2021 was a watershed year for marketing”"2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look back on it as a turning point for our industry on a number of critical issues, says WFA CEO, Stephan Loerke.
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Brand reputationCreativityContent marketingReversing the decline in advertising effectiveness
Read more about "Reversing the decline in advertising effectiveness"To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences; for that to happen, marketers must shift their focus – they must look out, says Orlando Wood, Chief Innovation Officer at the System1 Group.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
Read more about "Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated"Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
Read more about "Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC"Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
Read more about "Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group"Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
Read more about "Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo"Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
Read more about "Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company"Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Sponsorship into 2022
Read more about "Sponsorship into 2022"What will define brand sponsorship in 2022? Ian Malcolm, President and CEO of Lumency, a brand-side sponsorship, experiential and content marketing consultancy, shares his perspective.
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Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
Read more about "Galvanising marketing as a force for positive change: lessons learned from Planet Pledge"WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.
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Advertising & policySustainabilityA marketer in Glasgow
Read more about "A marketer in Glasgow"WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the coming years.
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Marketing as a force for positive change: lessons from Planet Pledge
Read more about "Marketing as a force for positive change: lessons from Planet Pledge"WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
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Can marketing save the planet?
Read more about "Can marketing save the planet?"Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist and brand strategist, Arwa Mahdawi
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.
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CreativitySustainabilityRetail media & ecommerceCMO ForumThe butterfly effect of global marketing transformation
Read more about "The butterfly effect of global marketing transformation"The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest threads remains the ever-present need for transformation, says Rob Dreblow, WFA Global Head of Marketing Services.
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Brand purposeBrand reputationGlobal Marketer of the YearDigital media transformationWhat’s worth keeping post pandemic
Read more about "What’s worth keeping post pandemic"The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury members for the Global Marketer of the Year retain for the future?
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Five key take outs from The Economist's predictions for 2022
Read more about "Five key take outs from The Economist's predictions for 2022"Jon Baldwin Quintanilla, WFA’s Junior Policy and Communications Manager, shares key take-outs from the recent WFA webinar with The Economist’s Deputy Editor, Tom Standage.
