This WFA member benchmark examines how members are working with strategic design agencies.

Survey on global content production transparency.

This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for digital assets.

This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.

This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push for fixed, committed 2020 budgets.

This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.

Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation economy, “always on” campaigns and an increasingly complex network of marketing channels, there are now close to 7000 technology vendors pushing disruptive innovation. Few companies really understand the modern marketing landscape and finding a good explanation of how it all fits together is a real challenge.