Posts about Ad fraud

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Forum Overview - Global Marketer Week Istanbul 2023
    Event reports
    Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    WFA

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"
  2. Charting a new course in media for 2022 and beyond
    Expert opinion

    Charting a new course in media for 2022 and beyond

    Matt Green

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration

    Read more about "Charting a new course in media for 2022 and beyond"
  3. Benchmark: Social media compromises/hacks
    Benchmark
    Advertising & policyMarketing organisation

    Benchmark: Social media compromises/hacks

    WFA

    WFA member benchmark on how to manage social media hacks

    Read more about "Benchmark: Social media compromises/hacks"
  4. Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    CreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022

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  5. Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Video

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    WFA

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.

    Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"
  6. The end of the cookie
    Expert opinion

    The end of the cookie

    Matt Green

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green, offers some advice.

    Read more about "The end of the cookie"
  7. How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Expert opinion

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    Matt Green

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on levels of impressions. Twenty months since the launch, we are now able to assess how these trends are moving over time.

    Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"
  8. A marketer's checklist on mitigating ad fraud
    Expert opinion

    A marketer's checklist on mitigating ad fraud

    WFA

    Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps for proactively preventing ad fraud in your digital advertising campaigns.

    Read more about "A marketer's checklist on mitigating ad fraud"
  9. Webinar: A Marketer's guide to digital ad fraud
    Video
    Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    WFA

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  10. Webinar: The evolution of digital standards
    Video

    Webinar: The evolution of digital standards

    WFA

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence.

    Read more about "Webinar: The evolution of digital standards"
  11. WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Press releases

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    WFA

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
  12. Media Forum Meeting Overview (June 2019, Shanghai)
    Event reports
    Ad tech

    Media Forum Meeting Overview (June 2019, Shanghai)

    WFA

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

    Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
  13. The State of Advertising
    BenchmarkReport
    Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  14. Webinar: The new frontier for ad fraud
    Video

    Webinar: The new frontier for ad fraud

    WFA

    In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today. 

    Read more about "Webinar: The new frontier for ad fraud"
  15. Media Forum Meeting Overview (November 2018, New York)
    Event reports
    In-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  16. Global viewability benchmarks 2017
    BenchmarkReport
    Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.

    For additional details, please log in.

    Read more about "Global viewability benchmarks 2017"
  17. Media Forum Meeting Overview (March 2018, Shanghai)
    Event reports

    Media Forum Meeting Overview (March 2018, Shanghai)

    WFA

     Overview of the Media Forum held in March 2018 in Shanghai.

    Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
  18. Coalition for Better Ads: Feb 2018 State of play
    Report
    Advertising & policyAd techPrivacy & tech

    Coalition for Better Ads: Feb 2018 State of play

    WFA

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

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    Read more about "Coalition for Better Ads: Feb 2018 State of play"
  19. Survey on the Future of Programmatic Media
    Benchmark
    Advertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  20. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  21. Webinar: Reducing fraud in programmatic with ads.txt
    Video

    Webinar: Reducing fraud in programmatic with ads.txt

    WFA, IAB

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"