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Advertising & policyAd techMedia transformation
Welcome to the privacy-focused future
Read more about "Welcome to the privacy-focused future"The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to check out the alternatives to third-party cookies, says WFA Global Media Manager, Joe Mourani.
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Advertising & policyDigital policyAd techData governancePrivacy & techData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.
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Advertising & policyDigital policyAd techGDPRWFA Guide to EU Cookie Guidance
Read more about "WFA Guide to EU Cookie Guidance"An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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Advertising & policyDigital policyAd techWFA position paper on the EU Digital Markets Act
Read more about "WFA position paper on the EU Digital Markets Act"WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online ‘gatekeeper’ platforms and fostering competition in digital markets, including the digital advertising market.
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Advertising & policyDigital policyAd techWFA global position on advertiser access to data in the digital advertising market
Read more about "WFA global position on advertiser access to data in the digital advertising market"In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising platforms to share more data with their business users, including advertisers, WFA has developed a position on advertiser access to data in the digital advertising market.
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Advertising & policyDigital policyAd techPrivacy & techAIWebinar: AI & advertising, a consumer perspective
Read more about "Webinar: AI & advertising, a consumer perspective"A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
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Advertising & policyDigital policyAd techWFA Q&A session with Google on digital services taxes
Read more about "WFA Q&A session with Google on digital services taxes"Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and Turkey.
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Ad techMarketing technologyMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
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Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (July 2020)
Read more about "DGX meeting overview (July 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
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Ad techMarketing technologyMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has evolved over the past years.
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Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPRWebinar: GDPR and online advertising - what next?
Read more about "Webinar: GDPR and online advertising - what next?"This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.
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Advertising & policyDigital policyAd techData governancePrivacy & tech
Data Safety Benchmarking & Analysis
Read more about "Data Safety Benchmarking & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
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Advertising & policyDigital policyAd techData governancePrivacy & techWebinar: Data safety and risk, benchmarking approaches across the industry
Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"An analysis and benchmarking of data safety and risk across the industry
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Advertising & policyDigital policyAd techPrivacy & tech
WFA Q&A session with Google on advertiser identity verification
Read more about "WFA Q&A session with Google on advertiser identity verification"Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.
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Advertising & policyDigital policyAd techData governancePrivacy & techWFA position on data and privacy
Read more about "WFA position on data and privacy"This position paper outlines WFA's vision regarding data and privacy.
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Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technologyWebinar: Making the most of Dynamic Creative Optimisation (DCO)
Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"This webinar covers how to create a unified operating model that brings creative and media closer.
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Advertising & policyAd techGDPRInfluencer marketingWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
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Advertising & policyDigital policyAd techPrivacy & techGDPRWebinar: The future of cookies and digital advertising
Read more about "Webinar: The future of cookies and digital advertising"This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.
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Advertising & policyDigital policyAd techPAG Meeting Overview (February 2020, Brussels)
Read more about "PAG Meeting Overview (February 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.
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Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (February 2020)
Read more about "DGX meeting overview (February 2020)"Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
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Ad techIn-housingMarketing structureMarketing operationsWebinar: In-housing Programmatic Media Success
Read more about "Webinar: In-housing Programmatic Media Success"This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.
