Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to put inclusion back at the core of their brands.

The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions Film and Film Craft winning and shortlisted work from 2006 to 2023.

The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a significant contributor to companies’ overall Glassdoor score.

Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of dollars a year trying to reverse his biological age. That involves a gruelling fitness and diet regime, taking hundreds of pills a day, and getting blood transfusions from his teenage son. The result? He’s 45 and looks…42.

Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.

The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In. 

A WFA session around how to embed true representation across the entire marketing process

The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’.