Posts about Agency management

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA and VoxComm launch new pitch principles
    Report
    Agency management

    WFA and VoxComm launch new pitch principles

    WFA

    New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.

    Read more about "WFA and VoxComm launch new pitch principles"
  2. Sourcing Forum Meeting Overview (June 2025)
    Event reports
    Agency management

    Sourcing Forum Meeting Overview (June 2025)

    WFA

    This member-only forum explored how the tone set during the pitch process can determine the future relationship with agencies. 

    Read more about "Sourcing Forum Meeting Overview (June 2025)"
  3. In-House Forum Meeting Overview (March 2025)
    Event reports
    Agency management

    In-House Forum Meeting Overview (March 2025)

    WFA

    Overview of the In-House forum held remotely on 27th March 2025

    Read more about "In-House Forum Meeting Overview (March 2025)"
  4. Internationalising Media Agency Contracts
    Report
    Agency managementMedia transformation

    Internationalising Media Agency Contracts

    Tom Ashby

    WFA, in partnership with Robert Wegenek (The Quarterback), has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better. Tom Ashby, Global Lead Media Services at WFA, explains.

    Read more about "Internationalising Media Agency Contracts"
  5. Benchmark: Innovation in production
    Benchmark
    Agency management

    Benchmark: Innovation in production

    WFA

    WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)

    Read more about "Benchmark: Innovation in production"
  6. Spotlight: Evaluating Better Ideas
    Video
    Agency managementCreativity

    Spotlight: Evaluating Better Ideas

    WFA

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on that tackles one of the toughest challenges for marketers: evaluating ideas.

    Read more about "Spotlight: Evaluating Better Ideas"
  7. Evaluating Better Ideas
    Report
    Agency management

    Evaluating Better Ideas

    WFA

    The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing marketers today: evaluating ideas effectively.

    Read more about "Evaluating Better Ideas"
  8. Knowledge Spotlight: Media Management in China for 2025 and beyond
    Video
    Agency management

    Knowledge Spotlight: Media Management in China for 2025 and beyond

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"
  9. In-House Forum Meeting Overview (Jan 2025)
    Event reports
    Agency managementMarketing structure

    In-House Forum Meeting Overview (Jan 2025)

    WFA

    Overview of the In-House forum held remotely on 23rd January 2025

    Read more about "In-House Forum Meeting Overview (Jan 2025)"
  10. Knowledge Spotlight: Trends in the APAC New Business Landscape
    Video
    Advertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
  11. Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
    Video
    Agency managementAI

    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias

    Jon Baldwin Quintanilla

    De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas puedes tomar para gestionar sus riesgos.

    Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"
  12. Three-quarters of brands want to change their agency remuneration model
    Report
    Agency managementMarketing technologyMarketing structureAIMarketing technology

    Three-quarters of brands want to change their agency remuneration model

    Tom Ashby

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to change their agency renumeration model in the next three years.

    Read more about "Three-quarters of brands want to change their agency remuneration model"
  13. Knowledge Spotlight – Sponsorship Strategy 101
    Video
    Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  14. 2024 Top Agencies in the World by Revenue
    Maps & infographics
    Agency management

    2024 Top Agencies in the World by Revenue

    WFA

    Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024

    Read more about "2024 Top Agencies in the World by Revenue"
  15. Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Shopper Marketing

    WFA

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"
  16. Eighty percent of brands have concerns about agency use of GenAI
    Press releases
    Agency managementMarketing technologyAIMarketing technology

    Eighty percent of brands have concerns about agency use of GenAI

    Gabrielle Robitaille

    More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.

    Read more about "Eighty percent of brands have concerns about agency use of GenAI"
  17. WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
    Video
    Agency managementCreativity

    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon

    WFA

    In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.

     

    Read more about "WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon"
  18. Spotlight: Housekeeping: In-house agency trends and challenges
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  19. In-housing set for rapid and continued growth at major multinationals
    Report
    Agency managementIn-housingMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    WFA

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.

    Read more about "In-housing set for rapid and continued growth at major multinationals"
  20. The Future of Media Agency Models: Change is Coming
    VideoReport
    Agency management

    The Future of Media Agency Models: Change is Coming

    Matt Green

    A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their agency model. Just 11% of respondents believe their current agency model will fit future needs, while 24% say it is unfit for future purpose.

    Read more about "The Future of Media Agency Models: Change is Coming"
  21. Saving money without reducing your impact
    Expert opinion
    Agency management

    Saving money without reducing your impact

    Christine Downton

    Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.

    Read more about "Saving money without reducing your impact"