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Advertising & policyThe success of alcohol marketing self-regulation
Read more about "The success of alcohol marketing self-regulation"Leading beer, wine and spirits brands are demonstrating that growth and positive societal benefits can co-exist. Gabrielle Robitaille, WFA Director of Policy, explains how collective efforts can promote greater awareness of moderation and encourage responsible drinking.
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Bad health is bad for business
Read more about "Bad health is bad for business"Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and UNICEF. And why it matters for marketers.
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Advertising & policy10 years of Responsible Alcohol Marketing
Read more about "10 years of Responsible Alcohol Marketing"On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA, shares her thoughts on the importance of protecting minors from exposure to alcohol advertising.
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Advertising & policyAlcohol Marketing Road Test
Read more about "Alcohol Marketing Road Test"Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Advertising & policyDigital policyValue of advertisingWFA Policy Tracker
Read more about "WFA Policy Tracker"WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files.
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Advertising & policyWFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of Alcohol
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Advertising & policyWFA’s response to WHO consultation (alcohol marketing)
Read more about "WFA’s response to WHO consultation (alcohol marketing)"WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen implementation of the Global strategy to reduce the harmful use of alcohol.
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Advertising & policyAlcohol marketers seek to prevent minors from seeing alcohol ads
Read more about "Alcohol marketers seek to prevent minors from seeing alcohol ads"There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.
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Advertising & policyHow-to guides for responsible alcohol marketing on social media
Read more about "How-to guides for responsible alcohol marketing on social media"Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.
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Advertising & policyWebinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.
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Advertising & policyAlcohol Marketing: literature review
Read more about "Alcohol Marketing: literature review"A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
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Advertising & policyDigital policyWFA Priorities for the AVMSD Transposition
Read more about "WFA Priorities for the AVMSD Transposition"This document lays out key WFA priorities for the AVMSD Transposition.
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Advertising & policyDigital policy4 WFA policy predictions for 2019
Read more about "4 WFA policy predictions for 2019"The WFA policy team share their predictions for what the next 12 months hold for brands.
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Alcohol advertising in digital and social media
Read more about "Alcohol advertising in digital and social media" -
Advertising & policy
Alcohol Marketing: 2016 Year in Review
Read more about "Alcohol Marketing: 2016 Year in Review"There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage consumption.
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Advertising & policy
Alcohol Marketing: 2015 Year in Review
Read more about "Alcohol Marketing: 2015 Year in Review"In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into effect.
