Posts about Audience measurement

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - June 2025 meeting

    Read more about "Halo CMM Community Townhall Meeting"
  2. Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
    Video

    Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive

    Tom Ashby

    Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.

    Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"
  3. Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Video

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

    Tom Ashby

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

    Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"
  4. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - April meeting

    Read more about "Halo CMM Community Townhall Meeting"
  5. Knowledge Spotlight: Marketing Mix Modelling 101
    Video
    Media & analyticsMarketing effectivenessMarketing technologyMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  6. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - February Meeting

    Read more about "Halo CMM Community Townhall Meeting"
  7. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - December 2024 meeting

    Read more about "Halo CMM Community Townhall Meeting"
  8. WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Report

    WFA Outlook report: Media inflation set to rise in 2025 and 2026

    Tom Ashby

    9 out of 10 top global markets expected to see prices rise more than in 2024.

    Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"
  9. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  10. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  11. Media price inflation falls marginally in WFA Outlook poll of predictions
    Report
    Cross-media measurement

    Media price inflation falls marginally in WFA Outlook poll of predictions

    Tom Ashby

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom Ashby, Global Lead, Media at the WFA, breaks down key trends by channel and market.

    Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"
  12. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  13. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  14. Media Forum Overview - Global Marketer Week Istanbul 2023
    Event reports
    Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    WFA

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"
  15. Build the future, don’t fear it
    Expert opinion
    Advertising & policyBrand reputation

    Build the future, don’t fear it

    Stephan Loerke

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.

    Read more about "Build the future, don’t fear it"
  16. WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Event reportsGuides & templates
    Inclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    WFA

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  17. People first measurement
    Expert opinion
    Cross-media measurement

    People first measurement

    Matt Green

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media Services at WFA, assesses the progress so far.

    Read more about "People first measurement"
  18. Charting a new course in media for 2022 and beyond
    Expert opinion

    Charting a new course in media for 2022 and beyond

    Matt Green

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration

    Read more about "Charting a new course in media for 2022 and beyond"
  19. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  20. Fireside chat: Paying Attention to the Long and Short
    Video
    Marketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    WFA

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.

    Read more about "Fireside chat: Paying Attention to the Long and Short"
  21. Media Forum Meeting Overview (27th October 2021)
    Event reports
    Marketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

    Read more about "Media Forum Meeting Overview (27th October 2021)"