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Marketing procurementMarketing procurementHow are marketing procurement leads managing POS & Displays?
Read more about "How are marketing procurement leads managing POS & Displays?"Digitalisation and sustainability are influencing the future of POS & Displays.
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CultureWhat’s best practice for training insights teams?
Read more about "What’s best practice for training insights teams?"How storytelling and AI can ramp up your insights training.
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Media & analyticsGlobal media inflation stabilises at 4%, WFA Outlook
Read more about "Global media inflation stabilises at 4%, WFA Outlook"Steady price growth hides sharper contrasts between regions and markets
Broadcaster video-on-demand tops inflation charts as CTV stays flat
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AIMarketing procurement’s early AI steps
Read more about "Marketing procurement’s early AI steps"AI is rewiring the whole marketing economy, including marketing procurement. Laura Forcetti, Director, Marketing Asia-Pacific, and Global Sourcing, presents some industry-first research into the scale of adoption across the function.
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AIWFA Survey: AI for marketing procurement purposes
Read more about "WFA Survey: AI for marketing procurement purposes"This WFA survey seeks to identify general industry trends regarding the adoption and use of (Gen)AI in marketing procurement within the advertising sector.
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Media & analyticsWFA reveals first results from new media contract benchmarking
Read more about "WFA reveals first results from new media contract benchmarking"WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find it difficult to keep contracts up to date.
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Agency managementBenchmark: Innovation in production
Read more about "Benchmark: Innovation in production"WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
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Benchmark: Marketing Mix Modelling (MMM) partners in EMEA
Read more about "Benchmark: Marketing Mix Modelling (MMM) partners in EMEA"Which vendors are WFA members using for Marketing Mix Modelling (MMM), and what drives their choice? This latest benchmark gathers peer feedback on key MMM partners.
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Benchmark: Industry insights and intelligence
Read more about "Benchmark: Industry insights and intelligence"The latest WFA benchmark on Industry Insights is now available to members.
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Influencer marketingMore than half of multinational brands plan to boost influencer market spend
Read more about "More than half of multinational brands plan to boost influencer market spend"New WFA research indicates 60% of marketers say influencer marketing is becoming more important. WFA has launched new guidance for brands as regulatory and reputational pressures grow.
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Benchmark: Insights investments & budgets 2025
Read more about "Benchmark: Insights investments & budgets 2025"How are leading brands investing in consumer insights and market research? The latest WFA Insights Forum Benchmark explores how companies are balancing traditional research with emerging AI-powered methodologies, shifting budgets, and evaluating the ROI of insights.
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Marketing structureCMO ForumConsultancies for global marketing organisation transformation
Read more about "Consultancies for global marketing organisation transformation"WFA member benchmark exploring the use of global marketing organisation consultancies
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Marketing capabilities
Benchmark: Marketing academy development and management
Read more about "Benchmark: Marketing academy development and management"WFA member benchmark on best practices for developing and maintaining a marketing academy
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Marketing procurementMarketing structureMarketing procurementResearch: Global marketing procurement structures and operating models
Read more about "Research: Global marketing procurement structures and operating models"Access WFA’s research on global marketing procurement structures and operating models.
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Marketing structureCMO Forum
Benchmark: Global Marketing Organisation Scale
Read more about "Benchmark: Global Marketing Organisation Scale"WFA member benchmark exploring global marketing organisation scale
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Media transformationAd spend growth to slow in 2025
Read more about "Ad spend growth to slow in 2025"The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more targeted than in previous years says Tom Ashby, Global Lead Media Services at WFA.
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Advertising & policySustainability
Benchmark: Sustainable communication, advertising production and advertising behaviours
Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable advertising production and auditing the portrayal of behaviours in advertising.
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Marketing procurementMarketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
Read more about "Benchmark: Scope of Work (SOW) Process"WFA member benchmark exploring the SOW process
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Marketing structureCMO Forum
Benchmark: Global Marketing Organisation Transformation
Read more about "Benchmark: Global Marketing Organisation Transformation"WFA member benchmark exploring global marketing organisation transformation
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Marketing capabilities
Benchmark: Sustainability Capability
Read more about "Benchmark: Sustainability Capability"WFA member benchmark on industry best practices for building capability specifically around sustainability topics.
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Agency managementMarketing procurementMarketing procurement
Benchmark: Shopper Marketing
Read more about "Benchmark: Shopper Marketing"WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
