WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children.

An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms. 

An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation (GDPR)

WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement (Article 6.8)

Please note that GARM was discontinued on August 8. See more here.

21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial thoughts, Google has responded to Adalytics findings questioning the output and the methodology employed. In its response, Google claims that over 90% of Search Partner Network impressions are from Top 100 sites and apps (including YouTube). Google goes on to say that ‘Programmable Search Engine’ (ProSE) sites, the focus of Adalytics’ report, are less than 1% of search partner network impressions. And the sites which violated Google’s policies represent 0.002% of impressions across GSP Network.

In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims directive). The proposal is part of the Commission’s 2020 New Circular Economy Action Plan under the umbrella of its European Green Deal policy, which aims for the EU to be climate neutral by 2050.

WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics

In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws, seeking to assess whether current rules ensure a high level of consumer protection in the digital age.