Posts about CMO Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Global brands, global shifts: marketing transformation in action
    Event reports
    Forum ConnectCMO Forum

    Global brands, global shifts: marketing transformation in action

    Rob Dreblow

    A round-up of what we learned at Forum Connect New York 2025.

    Read more about "Global brands, global shifts: marketing transformation in action"
  2. Recommendations for how to do better influencer marketing
    Report
    Influencer marketingCMO Forum

    Recommendations for how to do better influencer marketing

    Brenna Brandes

    What was once an experimental channel has become an essential part of today’s marketing landscape. Brenna Brandes, Global Marketing Services Manager, explains.

    Read more about "Recommendations for how to do better influencer marketing"
  3. “The most exciting profession to be in.” How to promote marketing as a winning career
    Expert opinion
    CMOCMO Forum

    “The most exciting profession to be in.” How to promote marketing as a winning career

    WFA

    Talent will play a huge part in ensuring marketing thrives. WFA in partnership with The Drum asked industry leaders how best to ensure that the brightest and best follow in their footsteps and create a positive pipeline of future leaders.

    Read more about "“The most exciting profession to be in.” How to promote marketing as a winning career"
  4. 8 CMOs on how AI is changing brand marketing
    Video
    Cannes LionsCMO Forum

    8 CMOs on how AI is changing brand marketing

    WFA

    WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their creativity.

    Read more about "8 CMOs on how AI is changing brand marketing"
  5. 8 CMOs: “My big insight from Cannes”
    Video
    Cannes LionsCMO Forum

    8 CMOs: “My big insight from Cannes”

    WFA

    Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key takeout.

    Read more about "8 CMOs: “My big insight from Cannes”"
  6. CMOs share biggest lessons of 2025
    Video
    Cannes LionsCMO Forum

    CMOs share biggest lessons of 2025

    WFA

    Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.

    Read more about "CMOs share biggest lessons of 2025"
  7. Spotlight: Creativity & Leadership
    Video
    CreativityCMO Forum

    Spotlight: Creativity & Leadership

    WFA

    If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.

    Read more about "Spotlight: Creativity & Leadership"
  8. WFA research identifies drivers of successful marketing organisations
    Report
    Global Marketer WeekCMO Forum

    WFA research identifies drivers of successful marketing organisations

    WFA

    New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing. Senior marketers share their views on the back of the research.

    Read more about "WFA research identifies drivers of successful marketing organisations"
  9. Consultancies for global marketing organisation transformation
    Benchmark
    Marketing structureCMO Forum

    Consultancies for global marketing organisation transformation

    WFA

    WFA member benchmark exploring the use of global marketing organisation consultancies

    Read more about "Consultancies for global marketing organisation transformation"
  10. Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
    Global Marketer WeekCMO Forum

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    WFA

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.

    Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"
  11. Is it time for a marketing makeover?
    Expert opinion
    Brand purposeBrand reputationCreativityCannes LionsCMO ForumDigital media transformationMarketing capabilities

    Is it time for a marketing makeover?

    WFA

    WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession faces.

    Read more about "Is it time for a marketing makeover?"
  12. Uniting Minds and Functions in 2024
    Forum ConnectCMO Forum

    Uniting Minds and Functions in 2024

    Rob Dreblow

    WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very strength also risks exacerbating the global silos that we need to break down.  

    Read more about "Uniting Minds and Functions in 2024"
  13. Benchmark: Global Marketing Organisation Scale
    Benchmark
    Marketing structureCMO Forum

    Benchmark: Global Marketing Organisation Scale

    WFA

    WFA member benchmark exploring global marketing organisation scale

    Read more about "Benchmark: Global Marketing Organisation Scale"
  14. Knowledge Spotlight – Sponsorship Strategy 101
    Video
    Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  15. CMO Forum Meeting Overview, London (October 2024)
    Event reports
    CreativityAICMO Forum

    CMO Forum Meeting Overview, London (October 2024)

    WFA

    Overview of the WFA CMO Forum held in person in London

    Read more about "CMO Forum Meeting Overview, London (October 2024)"
  16. Benchmark: Global Marketing Organisation Transformation
    Benchmark
    Marketing structureCMO Forum

    Benchmark: Global Marketing Organisation Transformation

    WFA

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"
  17. WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
    Video
    Marketing technologyCMO ForumDigital media transformationMarketing operationsMarketing technology

    WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

    WFA

    In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.

    Read more about "WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA"
  18. Benchmark
    Marketing technologyCMO ForumMarketing capabilitiesMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
  19. Benchmark: Global and local brand consistency
    Benchmark
    Marketing structureCMOCMO Forum

    Benchmark: Global and local brand consistency

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Global and local brand consistency"
  20. CMO Forum Meeting Overview, Cannes (June 2024)
    Event reports
    Advertising & policyCannes LionsCMOCMO Forum

    CMO Forum Meeting Overview, Cannes (June 2024)

    WFA

    Overview of the WFA CMO Forum held in person in Cannes

    Read more about "CMO Forum Meeting Overview, Cannes (June 2024)"
  21. WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
    Video
    Marketing technologyCMO ForumDigital media transformationMarketing operationsMarketing technology

    WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon

    WFA

    In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation, about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.

    Read more about "WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon"