Posts about Case studies

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Diageo - How can brands successfully communicate on water sustainability actions?
    Case studies
    Sustainability

    Diageo - How can brands successfully communicate on water sustainability actions?

    WFA

    Diageo looked to explore the water sustainability conversation and understand how to best communicate effectively on this topic, by leveraging search and social data in a way that would positively resonate with consumers and influencers alike.

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  2. PepsiCo - Driving impact at the 2024 UCL final
    Case studies
    Sustainability

    PepsiCo - Driving impact at the 2024 UCL final

    WFA

    Pepsi piloted simple, fun and engaging sustainability solutions for fans to win rewards for recycling.

    Read more about "PepsiCo - Driving impact at the 2024 UCL final"
  3. Setting targets on DEI in production can be a challenge for half of major multinationals
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    Setting targets on DEI in production can be a challenge for half of major multinationals

    WFA

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity, Equity and Inclusion initiatives in content production. A new WFA playbook offers best practice and brand examples for marketers looking to take action.

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  4. Telefonica - Eco Rating, an environmental scoring system for mobile phones
    Case studies
    Sustainability

    Telefonica - Eco Rating, an environmental scoring system for mobile phones

    WFA

    Telefónica teamed up with four other major mobile networks – Deutsche Telekom, Orange, Telia and Vodafone – to create Eco Ratings, a simple way to understand the environmental impact of each handset.

    Read more about "Telefonica - Eco Rating, an environmental scoring system for mobile phones"
  5. Reckitt - Virtual Productions
    Case studies
    Sustainability

    Reckitt - Virtual Productions

    WFA

    Reckitt embraces their virtual studio, so they can move at pace and at scale, be more creative than ever before and have less impact on the environment.

    Read more about "Reckitt - Virtual Productions"
  6. Pernod Ricard - Kahlúa's sustainable coffee farming
    Case studies
    Sustainability

    Pernod Ricard - Kahlúa's sustainable coffee farming

    WFA

    In 2017, Kahlúa embarked on a 10-year programme to develop sustainable coffee farming in its home region of Veracruz, Mexico. The goal was to source 100% of its coffee from sustainable sources by 2022 and improve the lot of local coffee farmers.

    Read more about "Pernod Ricard - Kahlúa's sustainable coffee farming"
  7. Arla - Reducing the emissions from campaign productions
    Case studies
    Sustainability

    Arla - Reducing the emissions from campaign productions

    WFA

    Together with production agency Tag, Arla measured and reduced the CO2 emissions from three campaign shoot productions.

    Read more about "Arla - Reducing the emissions from campaign productions"
  8. Quaker – Growing the Future of Oats for People & Planet
    Case studies
    Sustainability

    Quaker – Growing the Future of Oats for People & Planet

    WFA

    As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable production across the Quaker oat sourcing footprint.

    Read more about "Quaker – Growing the Future of Oats for People & Planet"
  9. Insight & Strategy | Ford: Very Gay Raptor
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | Ford: Very Gay Raptor

    Contagious I/O

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This article was originally published in Contagious I/O on 16 June 2022

    Read more about "Insight & Strategy | Ford: Very Gay Raptor"
  10. Case study | Motor Neurone Disease New Zealand: David’s Unusables
    Case studies

    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Contagious I/O

    Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

    This article was originally published in Contagious I/O on 17 June 2022

    Read more about "Case study | Motor Neurone Disease New Zealand: David’s Unusables"
  11. Case study | FELGTB: #RealVoicesOfPride
    Case studies
    Advertising & policyInclusive marketing

    Case study | FELGTB: #RealVoicesOfPride

    Contagious I/O

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was originally published in Contagious I/O on 24 June 2022

    Read more about "Case study | FELGTB: #RealVoicesOfPride"
  12. Insight & Strategy | WeCapital: Data Tienda
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | WeCapital: Data Tienda

    Contagious I/O

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of thousands of women in Mexico.

    This article was originally published in Contagious I/O on 4 July 2022

    Read more about "Insight & Strategy | WeCapital: Data Tienda"
  13. Case study | Cox Communications: Project Convey
    Case studies
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Contagious I/O

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally published in Contagious I/O on 22 April 2022.

    Read more about "Case study | Cox Communications: Project Convey"
  14. Insight & Strategy | Spark: Beyond Binary Code
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Contagious I/O

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.

    This article was originally published in Contagious I/O on 21 April 2022

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  15. Case study | Dell & Intel: I Will Always Be Me
    Case studies
    Advertising & policyInclusive marketing

    Case study | Dell & Intel: I Will Always Be Me

    Contagious I/O

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally published in Contagious I/O on 3 March 2022

    Read more about "Case study | Dell & Intel: I Will Always Be Me"
  16. Case study | Lacoste: The Théo Curin Collection
    Case studies
    Advertising & policyInclusive marketing

    Case study | Lacoste: The Théo Curin Collection

    Contagious I/O

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally published in Contagious on 8 April 2022

    Read more about "Case study | Lacoste: The Théo Curin Collection"
  17. Beyond reverse mentoring: avoiding age-bias in recruitment
    Case studies

    Beyond reverse mentoring: avoiding age-bias in recruitment

    WFA

    The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

    Read more about "Beyond reverse mentoring: avoiding age-bias in recruitment"
  18. Getting support to overcome ageism in the workplace
    Case studies

    Getting support to overcome ageism in the workplace

    WFA

    Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair. 

    Read more about "Getting support to overcome ageism in the workplace"
  19. Raising awareness and understanding on menopause
    Case studies

    Raising awareness and understanding on menopause

    WFA

    Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’. 

    Read more about "Raising awareness and understanding on menopause"
  20. Creating frameworks to encourage taking care of mental health
    Case studies
    Inclusive marketing

    Creating frameworks to encourage taking care of mental health

    WFA

    Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an in-house legal team and their legal service providers have come together to reach a shared agenda for supporting colleague mental health and wellbeing.

    Read more about "Creating frameworks to encourage taking care of mental health"
  21. Providing tools for employees’ mental health
    Case studies
    Inclusive marketing

    Providing tools for employees’ mental health

    WFA

    EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of its employees by offering them free resources to help them “find balance so that they can fully engage at the office and in life.”

    Read more about "Providing tools for employees’ mental health"