Posts about Channels

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
    Video

    Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive

    Tom Ashby

    Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.

    Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"
  2. Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Video

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

    Tom Ashby

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

    Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"
  3. WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Report

    WFA Outlook report: Media inflation set to rise in 2025 and 2026

    Tom Ashby

    9 out of 10 top global markets expected to see prices rise more than in 2024.

    Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"
  4. Are you retail media ready?
    Report

    Are you retail media ready?

    Tom Ashby

    Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media Services at WFA, explains.

    Read more about "Are you retail media ready?"
  5. Media price inflation falls marginally in WFA Outlook poll of predictions
    Report
    Cross-media measurement

    Media price inflation falls marginally in WFA Outlook poll of predictions

    Tom Ashby

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom Ashby, Global Lead, Media at the WFA, breaks down key trends by channel and market.

    Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"
  6. Capability Forum Meeting Overview (October 2023)
    Event reports
    Marketing capabilities

    Capability Forum Meeting Overview (October 2023)

    WFA

    Overview of Capability Forum held remotely on 12th October 2023.

    Read more about "Capability Forum Meeting Overview (October 2023)"
  7. Media Forum Overview – Taking a Deeper Dive into Retail Media
    Event reports
    Marketing structureRetail media & ecommerce

    Media Forum Overview – Taking a Deeper Dive into Retail Media

    WFA

    Meeting overview and agenda from the Media Forum on the 8th of June 2023.

    Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"
  8. Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    Video
    Marketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    WFA

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media pricing trends for 2023 (and beyond).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
  9. People first measurement
    Expert opinion
    Cross-media measurement

    People first measurement

    Matt Green

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media Services at WFA, assesses the progress so far.

    Read more about "People first measurement"
  10. Charting a new course in media for 2022 and beyond
    Expert opinion

    Charting a new course in media for 2022 and beyond

    Matt Green

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration

    Read more about "Charting a new course in media for 2022 and beyond"
  11. Benchmark: Social media compromises/hacks
    Benchmark
    Advertising & policyMarketing organisation

    Benchmark: Social media compromises/hacks

    WFA

    WFA member benchmark on how to manage social media hacks

    Read more about "Benchmark: Social media compromises/hacks"
  12. Benchmark: Tracking media in-feed on social platforms
    BenchmarkGuides & templates
    Advertising & policy

    Benchmark: Tracking media in-feed on social platforms

    WFA

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  13. Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    Benchmark
    Marketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    WFA

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  14. Explosive eCommerce growth drives need for improved brand and performance integration
    Press releasesBenchmarkReport
    Retail media & ecommerce

    Explosive eCommerce growth drives need for improved brand and performance integration

    WFA

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Increasing focus on profit improvements as advertisers evolve their approach

    Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"
  15. Media Forum Meeting Overview (19th January 2022)
    BenchmarkEvent reportsCase studies

    Media Forum Meeting Overview (19th January 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

    Read more about "Media Forum Meeting Overview (19th January 2022)"
  16. Benchmark: MENA split between ATL and BTL media budget
    Benchmark

    Benchmark: MENA split between ATL and BTL media budget

    WFA

    WFA member benchmark on MENA split between ATL and BTL media budget

    Read more about "Benchmark: MENA split between ATL and BTL media budget"
  17. Spotlight: Gaming Demystified 2021
    Video
    Trends & forecastsGamingCMO ForumDigital media transformation

    Spotlight: Gaming Demystified 2021

    WFA, 2CV, Branded

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.

    Read more about "Spotlight: Gaming Demystified 2021"
  18. GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    Report
    Trends & forecastsGamingCMO ForumDigital media transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    WFA, 2CV, Branded

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  19. Benchmark: Campaign monitoring best practices
    Benchmark
    Marketing effectiveness

    Benchmark: Campaign monitoring best practices

    WFA

    WFA member benchmark on Campaign Monitoring Best Practices

    Read more about "Benchmark: Campaign monitoring best practices"
  20. Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
    Video

    Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

    WFA

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"
  21. Media Forum China Meeting Overview (May 2021)
    Event reports

    Media Forum China Meeting Overview (May 2021)

    WFA

    Overview of the Media Forum held on 20 May, 2021.

    Read more about "Media Forum China Meeting Overview (May 2021)"