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Inclusive marketingScared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when it cost a mere $32 and I DIDN’T BUY ANY. The second was in 2016 when I launched a satirical website called Rent-a-Minority. My “Uber for diversity” let companies hire a minority on-demand when they needed to look inclusive. It was a commentary on superficial corporate DEI efforts. Reader, I got genuine enquiries from big businesses about my service. I could have made tons of money if I’d turned my joke service into a real one.
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Inclusive marketingFacing the Firestorm
Read more about "Facing the Firestorm"How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for Diversity, Equity and Inclusion, sum up the key lessons from a recent WFA webinar on campaign backlash.
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Beyond reverse mentoring: avoiding age-bias in recruitment
Read more about "Beyond reverse mentoring: avoiding age-bias in recruitment"The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.
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Getting support to overcome ageism in the workplace
Read more about "Getting support to overcome ageism in the workplace"Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair.
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Raising awareness and understanding on menopause
Read more about "Raising awareness and understanding on menopause"Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’.
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Inclusive marketingCreating frameworks to encourage taking care of mental health
Read more about "Creating frameworks to encourage taking care of mental health"Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an in-house legal team and their legal service providers have come together to reach a shared agenda for supporting colleague mental health and wellbeing.
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Inclusive marketingProviding tools for employees’ mental health
Read more about "Providing tools for employees’ mental health"EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of its employees by offering them free resources to help them “find balance so that they can fully engage at the office and in life.”
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Inclusive marketingAddressing the stigma around mental health
Read more about "Addressing the stigma around mental health"In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for physical or mental health reasons.
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Empowering people to be LGBTQ+ allies and role models
Read more about "Empowering people to be LGBTQ+ allies and role models"Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and training, including Ally and Role Model training.
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Creating programmes dedicated to specific ethnic minorities
Read more about "Creating programmes dedicated to specific ethnic minorities"Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal Relations (PAR) program company.
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Educating all on racial inequity and bias
Read more about "Educating all on racial inequity and bias"Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as systemic racial inequity in its institutional and structural forms.
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Inclusive marketing
Supporting back-to-work ‘returners’
Read more about "Supporting back-to-work ‘returners’"The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.
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Challenging the stigma around disability
Read more about "Challenging the stigma around disability"Barclay’s This is Me initiative challenges the stigma around disability and mental health in the workplace.
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Setting goals and targets on Disability Inclusion
Read more about "Setting goals and targets on Disability Inclusion"Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To address this, Unilever has committed to building an organisation that is a beacon of diversity and inclusion by setting a global goal to have 5% of their workforce represented by people with a disability by 2025, as well as becoming the no.1 employer of choice for people with a disability.
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Inclusive marketingSupporting employees balance work and life responsibilities
Read more about "Supporting employees balance work and life responsibilities"Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities, particularly caretaking duties at all life stages.
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Inclusive marketingAdopting policies that benefit all caregivers
Read more about "Adopting policies that benefit all caregivers"Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.
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Inclusive marketing
Making DEI a top area of focus
Read more about "Making DEI a top area of focus"To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I strategies and demonstrate personal passion and accountability. At Unilever this is recognised as part of the company culture, with CEO Alan Jope driving Equity, Diversity & Inclusion as one of the top three strategic focus areas for the business.
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Inclusive marketingSetting up country-specific ERGs
Read more about "Setting up country-specific ERGs"It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable support.
