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AIWFA at Grab, Meeting Overview (April 2025)
Read more about "WFA at Grab, Meeting Overview (April 2025)"Overview of the event held at Grab HQ in Singapore on the 24th of April.
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Advertising & policyAIWFA Survey: using and governing AI influencers
Read more about "WFA Survey: using and governing AI influencers"WFA research on how brands are using and governing AI influencers.
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Advertising & policyBrand purposeCreativityInclusive marketingReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing.
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Advertising & policyMedia & analyticsAIKnowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityMarketing procurementMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: 2024 Production Trends in Asia Pacific
Read more about "Knowledge Spotlight: 2024 Production Trends in Asia Pacific"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityAICMO ForumCMO Forum Meeting Overview, London (October 2024)
Read more about "CMO Forum Meeting Overview, London (October 2024)"Overview of the WFA CMO Forum held in person in London
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CreativityMarketing capabilitiesMarketing operationsSpotlight: The Timeless Importance of the Show
Read more about "Spotlight: The Timeless Importance of the Show"Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
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Marketing technologyCMO ForumMarketing capabilitiesMarketing technology
Benchmark: Social Media Marketing Tools
Read more about "Benchmark: Social Media Marketing Tools"WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
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CreativityContent marketing
Knowledge spotlight: Creating persona-driven content
Read more about "Knowledge spotlight: Creating persona-driven content"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityContent marketing
Knowledge spotlight: Rooting creativity in culture
Read more about "Knowledge spotlight: Rooting creativity in culture"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Brand purposeCreativityContent marketing
Knowledge spotlight: Creative mindset 101
Read more about "Knowledge spotlight: Creative mindset 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Content marketingMarketing operations
Knowledge Spotlight: Content production 101
Read more about "Knowledge Spotlight: Content production 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategyDoes Asia-Pacific need Lions or Merlions?
Read more about "Does Asia-Pacific need Lions or Merlions?"WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior marketers based in the Asia Pacific region and hosted at the Google Asia Pacific offices. Laura Forcetti, Director Marketing, Asia Pacific at WFA, reveals the debates around creativity and how APAC could get more glory both locally and globally.
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Advertising & policyAIResponsible AI principles
Read more about "Responsible AI principles"An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
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AIMarketing capabilities
Benchmark: Generative AI Upskilling
Read more about "Benchmark: Generative AI Upskilling"WFA benchmark on upskilling marketing teams on the topic of generative AI
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CreativityMarketing procurementMarketing procurementSpotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
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Advertising & policyDigital policyAIAI Community meeting overview (April 2024)
Read more about "AI Community meeting overview (April 2024)"Overview of the AI Community meeting held remotely on 24 April 2024.
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CreativityMarketing procurementAIMarketing procurementSpotlight: The Democratisation of Virtual Production
Read more about "Spotlight: The Democratisation of Virtual Production"The past few years have seen the emergence and evolution of virtual production.
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Marketing procurementAIMarketing procurement
Benchmark: Content adaptation at scale using automation and GenAI
Read more about "Benchmark: Content adaptation at scale using automation and GenAI"WFA member benchmark exploring how WFA members are adapting content at scale
