Posts about Data ethics

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Case studiesBriefings & position papersMaps & infographicsReport
    Data governance

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  2. WFA response to EDPB consultation
    Briefings & position papers
    Advertising & policyDigital policy

    WFA response to EDPB consultation

    WFA

    WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with the EU level of protection of personal data

    Read more about "WFA response to EDPB consultation"
  3. Webinar: AI & advertising, a consumer perspective
    Video
    Advertising & policyDigital policyAd techPrivacy & techAI

    Webinar: AI & advertising, a consumer perspective

    WFA

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

    Read more about "Webinar: AI & advertising, a consumer perspective"
  4. Data Ethics Board meeting overview (September 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (September 2020)

    WFA

    Overview of the Data Ethics Board meeting held on 21 September 2020.

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  5. DGX meeting overview (July 2020)
    Event reports
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (July 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

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  6. Data Ethics Board meeting overview (June 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (June 2020)

    WFA

    Overview of the Data Ethics Board meeting held on 23 June 2020.

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  7. Why marketers must embrace ethical data use
    Expert opinion
    Advertising & policyDigital policyData governancePrivacy & tech

    Why marketers must embrace ethical data use

    WFA

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.

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  8. WFA launches world’s first guide on data ethics for brands
    Press releasesReport
    Advertising & policyDigital policyData governance

    WFA launches world’s first guide on data ethics for brands

    WFA

    Designed to help advertisers ensure data practices respect consumer interests

    Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years

    Read more about "WFA launches world’s first guide on data ethics for brands"
  9. WFA position on data and privacy
    Briefings & position papers
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    WFA position on data and privacy

    WFA

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  10. Survey: Data ethics (2020)
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    Survey: Data ethics (2020)

    WFA

    WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

    Read more about "Survey: Data ethics (2020)"
  11. Data Ethics Board meeting overview (March 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (March 2020)

    WFA

    Overview of the Data Ethics Board meeting held on 12 March 2020.

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  12. Data Ethics Board meeting overview (January 2020, London)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (January 2020, London)

    WFA

    Overview of the Data Ethics Board meeting held on 21 January 2020.

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  13. Sourcing Forum meeting overview (December 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2019)

    WFA

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

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  14. Data Ethics Board meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (November 2019)

    WFA

    Overview of the Data Ethics Board meeting held on December 13th, 2019

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  15. DGX: Google Q&A on privacy and advertising
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX: Google Q&A on privacy and advertising

    WFA

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

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  16. PAG Meeting Overview (September 2019, Brussels)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.

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  17. Data Ethics Board meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (September 2019)

    WFA

    Overview of the Data Ethics Board meeting held on September 9th, 2019

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  18. Data Ethics Board meeting overview (24 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (24 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 24th, 2019

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  19. Data Ethics Board meeting overview (6 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (6 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 6th, 2019 in London

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  20. Data Ethics Board meeting overview (April 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (April 2019)

    WFA

    Overview of the Data Ethics Board meeting held on April 8th, 2019

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  21. Data Ethics Board meeting overview (March 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (March 2019)

    WFA

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

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