Posts about Data protection

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Data Safety in 2021: Benchmark & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  2. WFA Guide to EU Cookie Guidance
    Maps & infographicsReport
    Advertising & policyDigital policyAd techGDPR

    WFA Guide to EU Cookie Guidance

    WFA

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  3. It's time to regulate the digital ad market
    Expert opinion
    Advertising & policyDigital policyData governancePrivacy & tech

    It's time to regulate the digital ad market

    Stephan Loerke

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

    Read more about "It's time to regulate the digital ad market"
  4. DGX meeting overview (September 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

    Read more about "DGX meeting overview (September 2021)"
  5. The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Case studiesBriefings & position papersMaps & infographicsReport
    Data governance

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  6. DGX meeting overview (May 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (May 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

    Read more about "DGX meeting overview (May 2021)"
  7. EU ePrivacy Regulation: WFA briefing, February 2021
    Briefings & position papers
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2021

    WFA

    WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"
  8. DGX meeting overview (March 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.

    Read more about "DGX meeting overview (March 2021)"
  9. ePrivacy task force meeting overview (March 2021)
    Event reports
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (March 2021)

    WFA

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021

    Read more about "ePrivacy task force meeting overview (March 2021)"
  10. WFA report: The future of data-driven marketing
    Report
    Digital policyPrivacy & tech

    WFA report: The future of data-driven marketing

    WFA

    A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

    Read more about "WFA report: The future of data-driven marketing"
  11. WFA amendment suggestions on EU ePrivacy Regulation
    Briefings & position papers
    Advertising & policyDigital policy

    WFA amendment suggestions on EU ePrivacy Regulation

    WFA

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

    Read more about "WFA amendment suggestions on EU ePrivacy Regulation"
  12. DGX meeting with Google, 15 December 2020
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Google, 15 December 2020

    WFA

    In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.

    Read more about "DGX meeting with Google, 15 December 2020"
  13. Position Paper on EU ePrivacy Regulation
    Briefings & position papers
    Advertising & policyDigital policy

    Position Paper on EU ePrivacy Regulation

    WFA

    This is WFA’s position on the revision of the EU ePrivacy Directive.

    Read more about "Position Paper on EU ePrivacy Regulation"
  14. DGX meeting overview (December 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  15. Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?

    WFA

    Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos, presentando las últimas novedades a nivel mundial con especial énfasis en la nueva ley brasileña de protección de datos

    Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"
  16. DGX meeting overview: Competition and digital advertising (October 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview: Competition and digital advertising (October 2020)

    WFA

    Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30 October, 2020.

    Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"
  17. DGX meeting overview (October 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (October 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

    Read more about "DGX meeting overview (October 2020)"
  18. DGX Benchmark: EU-US Data Transfers
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: EU-US Data Transfers

    WFA

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  19. DGX meeting overview (September 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.

    Read more about "DGX meeting overview (September 2020)"
  20. ABA Manual for compliance with Brazil’s Data Protection Law
    Guides & templates
    Advertising & policyDigital policyPrivacy & tech

    ABA Manual for compliance with Brazil’s Data Protection Law

    WFA

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"
  21. Three hot topics in digital policy
    Expert opinion
    Advertising & policyDigital policyData governancePrivacy & tech

    Three hot topics in digital policy

    Gabrielle Robitaille

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.

    Read more about "Three hot topics in digital policy"