Posts about Data transparency

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Data Safety in 2021: Benchmark & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  2.    It's time to regulate the digital ad market
    Advertising & policyDigital policyData governancePrivacy & tech

    It's time to regulate the digital ad market

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

    Read more about "It's time to regulate the digital ad market"
  3.    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Data governance

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  4.    WFA position paper on the EU Digital Services Act
    Advertising & policyDigital policy

    WFA position paper on the EU Digital Services Act

    WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and promoting online advertising transparency which is currently under discussion in Brussels.

    Read more about "WFA position paper on the EU Digital Services Act"
  5.    Three hot topics in digital policy
    Advertising & policyDigital policyData governancePrivacy & tech

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.

    Read more about "Three hot topics in digital policy"
  6.    Why marketers must embrace ethical data use
    Advertising & policyDigital policyData governancePrivacy & tech

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.

    Read more about "Why marketers must embrace ethical data use"
  7.    Webinar+: TikTok’s approach to privacy and security
    Advertising & policyDigital policyPrivacy & tech

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

    Read more about "Webinar+: TikTok’s approach to privacy and security"
  8.    Data Safety Benchmarking & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  9.    WFA position on data and privacy
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  10.    Data Ethics Board meeting overview (September 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (September 2019)

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"
  11.    DGX Benchmark on customer data retention and notification
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  12.    Data Ethics Board meeting overview (24 June 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (24 June 2019)

    Overview of the Data Ethics Board meeting held on June 24th, 2019

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  13.    Data Ethics Board meeting overview (6 June 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (6 June 2019)

    Overview of the Data Ethics Board meeting held on June 6th, 2019 in London

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  14.    Data Ethics Board meeting overview (April 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (April 2019)

    Overview of the Data Ethics Board meeting held on April 8th, 2019

    Read more about "Data Ethics Board meeting overview (April 2019)"
  15.    Data Ethics Board meeting overview (March 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (March 2019)

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

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  16.    Data Ethics Board meeting overview (February 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (February 2019)

    Overview of the Data Ethics Board meeting held on February 15th, 2019

    Read more about "Data Ethics Board meeting overview (February 2019)"
  17.    DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  18.    DGX meeting overview (June 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (June 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

    Read more about "DGX meeting overview (June 2018)"
  19.    DGX meeting overview (May 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (May 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"
  20.    DGX meeting overview (April 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (April 2018)

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

    Read more about "DGX meeting overview (April 2018)"
  21.    PAG Meeting Overview (May 2018, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

    Read more about "PAG Meeting Overview (May 2018, Brussels)"