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Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.
The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
A curated list of WFA resources to inform and shape your strategy
WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and promoting online advertising transparency which is currently under discussion in Brussels.
Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.
A Q&A session with TikTok about privacy, security and brand safety on their platform.
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
This position paper outlines WFA's vision regarding data and privacy.
Overview of the Data Ethics Board meeting held on September 9th, 2019
WFA member benchmark about member retention and notification policies for customer data.
Overview of the Data Ethics Board meeting held on June 24th, 2019
Overview of the Data Ethics Board meeting held on June 6th, 2019 in London
Overview of the Data Ethics Board meeting held on April 8th, 2019
Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
Overview of the Data Ethics Board meeting held on February 15th, 2019
WFA member benchmark. For additional details, please log in.
Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.