This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to succeed in an AI-driven world, as Laura Forcetti explains.

40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI; including the skills gap, data complexity and, crucially, trust. Jonathan shares on how marketers and communicators can move to build trust in technology and help companies get out of the AI sandbox. 

The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and endless changes in consumer habits and technology, CMOs are tasked to drive business growth through purposeful and inclusive brands that appeal to new, more diverse audiences. Has CMO become the impossible job? The host of the Better Marketing podcast, David Wheldon, asks practising CMOs and an AI infused version of marketing guru Mark Ritson.

From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated industry. As Corporate VP & CMO at Nissan, Allyson tells us about the company’s world-leading innovative marketing helping to drive Nissan’s global success.

If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet taken the right actions to cope with the loss of cookies. Tom Ashby, Global Lead, Media Services at WFA, explains.

Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means when it comes to the process and practices they need to apply both internally and across their marketing supply chains.

A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.