Posts about Digital policy

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DG JUST Exchange of Views on the EU Digital Fairness Act
    Event reports
    Advertising & policyDigital policy

    DG JUST Exchange of Views on the EU Digital Fairness Act

    WFA

    On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal for an EU Digital Fairness Act. This important legislative proposal is expected to introduce new EU-wide rules on influencer marketing, ad personalisation, dark patterns and more.

    Read more about "DG JUST Exchange of Views on the EU Digital Fairness Act"
  2. PAG Meeting Overview (May 2025)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2025)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.

    Read more about "PAG Meeting Overview (May 2025)"
  3. PAG Meeting Overview (February 2025)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2025)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025

    Read more about "PAG Meeting Overview (February 2025)"
  4. Privacy and Tech Forum
    Expert opinionVideo
    Digital policyMarketing technologyMarketing technology

    Privacy and Tech Forum

    Gabrielle Robitaille

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    Read more about "Privacy and Tech Forum"
  5. WFA position paper on EU Digital Fairness Fitness Check
    Briefings & position papers
    Advertising & policyDigital policy

    WFA position paper on EU Digital Fairness Fitness Check

    WFA

    Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as next steps.

    Read more about "WFA position paper on EU Digital Fairness Fitness Check"
  6. PAG Meeting Overview (November 2024)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2024)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024

    Read more about "PAG Meeting Overview (November 2024)"
  7. AI Community meeting overview (November 2024)
    Video
    Digital policyMarketing technologyAIMarketing technology

    AI Community meeting overview (November 2024)

    WFA

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

    Read more about "AI Community meeting overview (November 2024)"
  8. AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

    Gabrielle Robitaille

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright. 

    Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"
  9. Children and teens online safety overview
    Report
    Advertising & policyDigital policy

    Children and teens online safety overview

    WFA

    An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.

    Read more about "Children and teens online safety overview"
  10. AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    Gabrielle Robitaille

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright. 

    Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"
  11. Ireland’s Online Safety Code: Implications for advertisers
    Briefings & position papers
    Advertising & policyDigital policy

    Ireland’s Online Safety Code: Implications for advertisers

    WFA

    An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms. 

    Read more about "Ireland’s Online Safety Code: Implications for advertisers"
  12. PAG Meeting Overview (September 2024)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2024)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024

    Read more about "PAG Meeting Overview (September 2024)"
  13. This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements and events of the last month.

    Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"
  14. Consumer perspectives on AI in advertising & marketing
    Digital policyAI

    Consumer perspectives on AI in advertising & marketing

    Gabrielle Robitaille

    Keep track of consumers expectations and perspectives on the use of generative AI in advertising and marketing.

    Read more about "Consumer perspectives on AI in advertising & marketing"
  15. AI Community, September 17th, 2024
    Video
    Digital policyMarketing technologyAIMarketing technology

    AI Community, September 17th, 2024

    Gabrielle Robitaille

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

    Read more about "AI Community, September 17th, 2024"
  16. Google’s third-party cookie U-turn
    Expert opinion
    Digital policy

    Google’s third-party cookie U-turn

    WFA

    After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans to replace third-party cookies in Chrome. We asked WFA strategic partners to discuss what’s next for advertisers.

    Read more about "Google’s third-party cookie U-turn"
  17. This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements and events of the last month .

    Read more about "This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment"
  18. This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements.

    Read more about "This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content"
  19. In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Report
    Digital policyCreativityGlobal Marketer WeekInclusive marketingAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    WFA

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger impact.

    Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"
  20. Spotlight: Uncovering agency use of generative AI
    Video
    Digital policyMarketing technologyAIMarketing technology

    Spotlight: Uncovering agency use of generative AI

    Gabrielle Robitaille

    A deep dive into how media and creative agencies are using generative AI, and what this means for brands.

    Read more about "Spotlight: Uncovering agency use of generative AI"
  21. This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at the WFA identifies six important announcements.

    Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"