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SustainabilityIt’s time for radical innovation
Read more about "It’s time for radical innovation"Brands could create long-term wins through product, service and business model innovation.
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Cannes LionsKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.
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Advertising & policyInclusive marketingEuropean Accessibility Act: What it means for marketers
Read more about "European Accessibility Act: What it means for marketers"A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people with disabilities across the EU, and the potential implications for marketers.
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Advertising & policyDigital policyThe EU Digital Services Act: implications for advertisers
Read more about "The EU Digital Services Act: implications for advertisers"WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
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Advertising & policyDigital policyPrivacy & techGDPRDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting on Google Analytics (January 2022)
Read more about "DGX meeting on Google Analytics (January 2022)"In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.
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Advertising & policyDigital policy
The EU Digital Markets Act: what is it and why is it relevant to advertisers?
Read more about "The EU Digital Markets Act: what is it and why is it relevant to advertisers?"WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
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Advertising & policyDigital policySustainabilityPAG Meeting Overview (November 2021)
Read more about "PAG Meeting Overview (November 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Advertising & policyDigital policyDSA/DMA Task Force Meeting Overview (November 2021)
Read more about "DSA/DMA Task Force Meeting Overview (November 2021)"The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss the WFA’s position regarding possible regulation of targeted advertising based on personal data.
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Advertising & policyDigital policyAd techGDPRWFA Guide to EU Cookie Guidance
Read more about "WFA Guide to EU Cookie Guidance"An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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Advertising & policyDigital policyDSA/DMA Task Force Meeting Overview (October 2021)
Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a position on possible regulation on targeted advertising based on personal data.
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Advertising & policyDigital policySustainabilityPAG Meeting Overview (September 2021)
Read more about "PAG Meeting Overview (September 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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Advertising & policyAVMSD transposition: State of play and key implications for advertisers
Read more about "AVMSD transposition: State of play and key implications for advertisers"An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
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Advertising & policyDigital policy
WFA amendment suggestions on the EU Digital Markets Act
Read more about "WFA amendment suggestions on the EU Digital Markets Act"These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act
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Advertising & policyDigital policyWFA amendment suggestions on the EU Digital Services Act
Read more about "WFA amendment suggestions on the EU Digital Services Act"These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Services Act
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Advertising & policyDigital policySustainabilityPAG Meeting Overview (June 2021)
Read more about "PAG Meeting Overview (June 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.
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Advertising & policyDigital policy
DSA Task Force Meeting Overview (June 2021)
Read more about "DSA Task Force Meeting Overview (June 2021)"The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.
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Advertising & policyRAC Programme Meeting Overview (May 2021)
Read more about "RAC Programme Meeting Overview (May 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.
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Advertising & policyDigital policyInclusive marketingSustainabilityPAG Meeting Overview (April 2021)
Read more about "PAG Meeting Overview (April 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.
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Advertising & policyDigital policy
DSA Task Force Meeting Overview (April 2021)
Read more about "DSA Task Force Meeting Overview (April 2021)"The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.
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Advertising & policyDigital policyAd techWFA position paper on the EU Digital Markets Act
Read more about "WFA position paper on the EU Digital Markets Act"WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online ‘gatekeeper’ platforms and fostering competition in digital markets, including the digital advertising market.
