Posts about Event reports

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Global brands, global shifts: marketing transformation in action
    Forum ConnectCMO Forum

    Global brands, global shifts: marketing transformation in action

    A round-up of what we learned at Forum Connect New York 2025.

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  2.    Marketing Capability Forum overview (June 2025)
    Marketing strategyMarketing capabilitiesMarketing strategy

    Marketing Capability Forum overview (June 2025)

    Overview of WFA’s Marketing Capability Forum held on 26 June 2025

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  3.    Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)
    Marketing strategyMarketing strategy

    Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”

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  4.    Celebrating creativity with #NotInCannes
    Cannes Lions

    Celebrating creativity with #NotInCannes

    While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory Board supported the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.

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  5.    Sourcing Forum Meeting Overview (June 2025)
    Agency management

    Sourcing Forum Meeting Overview (June 2025)

    This member-only forum explored how the tone set during the pitch process can determine the future relationship with agencies. 

    Read more about "Sourcing Forum Meeting Overview (June 2025)"
  6.    DG JUST Exchange of Views on the EU Digital Fairness Act
    Advertising & policyDigital policy

    DG JUST Exchange of Views on the EU Digital Fairness Act

    On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal for an EU Digital Fairness Act. This important legislative proposal is expected to introduce new EU-wide rules on influencer marketing, ad personalisation, dark patterns and more.

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  7.    Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)
    Creativity

    Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)

    Overview of the event held at Google in Singapore on the 19th of June.

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  8.    CMO Forum Meeting Overview, Cannes (June 2025)
    CMO

    CMO Forum Meeting Overview, Cannes (June 2025)

    Overview of the WFA CMO Forum held in Cannes in June 2025

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  9.    Insight Forum Meeting Overview (June 2025)

    Insight Forum Meeting Overview (June 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”

    Read more about "Insight Forum Meeting Overview (June 2025)"
  10.    PAG Meeting Overview (May 2025)
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2025)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.

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  11.    Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)
    Forum Connect

    Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)

    Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum Connect.

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  12.    In-House Forum Meeting Overview (May 2025)
    In-housing

    In-House Forum Meeting Overview (May 2025)

    Overview of WFA’s In-House Forum held on 8 May 2025

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  13.    WFA Media Forum, Forum Connect Singapore (May 2025)

    WFA Media Forum, Forum Connect Singapore (May 2025)

    Overview of the WFA Media Forum meeting, held in Singapore as part of Forum Connect.

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  14.    CMO Forum Meeting Overview, Forum Connect Singapore (May 2025)
    Forum Connect

    CMO Forum Meeting Overview, Forum Connect Singapore (May 2025)

    Overview of the CMO Forum meeting held in Singapore on May 15th, as part of WFA Forum Connect.

     

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  15.    Marketing Capability Forum Meeting Overview, NYC (April 2025)
    Marketing capabilities

    Marketing Capability Forum Meeting Overview, NYC (April 2025)

    Overview of the Marketing Capability forum held in New York City on 24th April 2025

    Read more about "Marketing Capability Forum Meeting Overview, NYC (April 2025)"
  16.    Insight Forum Meeting Overview, Global Marketer Week (March 2025)

    Insight Forum Meeting Overview, Global Marketer Week (March 2025)

    Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer Week

    Read more about "Insight Forum Meeting Overview, Global Marketer Week (March 2025)"
  17.    Sourcing Forum Meeting Overview (April 2025)
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (April 2025)

    Overview of the Sourcing Forum meeting held remotely on the 2nd April 2025

    Read more about "Sourcing Forum Meeting Overview (April 2025)"
  18.    Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)

    Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)

    Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer Week

    Read more about "Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)"
  19.    In-House Forum Meeting Overview (March 2025)
    Agency management

    In-House Forum Meeting Overview (March 2025)

    Overview of the In-House forum held remotely on 27th March 2025

    Read more about "In-House Forum Meeting Overview (March 2025)"
  20.    Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)
    Advertising & policyGlobal Marketer Week

    Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)

    An overview of the Policy Forum held in Brussels on 19 March 2025

    Read more about "Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)"
  21.    Sourcing Forum Meeting Overview (February 2025)
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (February 2025)

    Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025. 

    Read more about "Sourcing Forum Meeting Overview (February 2025)"