Posts about GDPR

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Submission – 2nd report on the application of the GDPR
    Briefings & position papers
    Advertising & policyDigital policyGDPR

    WFA Submission – 2nd report on the application of the GDPR

    WFA

    WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation (GDPR)

    Read more about "WFA Submission – 2nd report on the application of the GDPR"
  2. Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
    Video
    Advertising & policyDigital policyGDPR

    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?

    WFA

    A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for advertisers and the digital advertising industry

    Read more about "Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?"
  3. DGX Benchmark: Google Analytics
    Benchmark
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Google Analytics

    WFA

    WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  4. DGX meeting on Google Analytics (January 2022)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting on Google Analytics (January 2022)

    WFA

    In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.

    Read more about "DGX meeting on Google Analytics (January 2022)"
  5. WFA Guide to EU Cookie Guidance
    Maps & infographicsReport
    Advertising & policyDigital policyAd techGDPR

    WFA Guide to EU Cookie Guidance

    WFA

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  6. Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
    Video
    Advertising & policyDigital policyGDPR

    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)

    WFA

    A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021

    Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"
  7. EU ePrivacy Regulation: WFA briefing, February 2021
    Briefings & position papers
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2021

    WFA

    WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"
  8. ePrivacy task force meeting overview (March 2021)
    Event reports
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (March 2021)

    WFA

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021

    Read more about "ePrivacy task force meeting overview (March 2021)"
  9. DGX meeting with Google, 15 December 2020
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Google, 15 December 2020

    WFA

    In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.

    Read more about "DGX meeting with Google, 15 December 2020"
  10. DGX meeting with Facebook, 16 November 2020
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Facebook, 16 November 2020

    WFA

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  11. Webinar: GDPR and online advertising - what next?
    Video
    Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPR

    Webinar: GDPR and online advertising - what next?

    WFA

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.

    Read more about "Webinar: GDPR and online advertising - what next?"
  12. WFA submission - Report on the application of the GDPR
    Briefings & position papersReport
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  13. DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Benchmark
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    WFA

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  14. ePrivacy task force Meeting Overview (March 2020, Brussels)
    Event reports
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    WFA

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  15. Webinar: Social Commerce in China
    Video
    Advertising & policyAd techGDPRInfluencer marketing

    Webinar: Social Commerce in China

    WFA

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Read more about "Webinar: Social Commerce in China"
  16. ePrivacy task force Meeting Overview (December 2019, Brussels)
    Event reports
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (December 2019, Brussels)

    WFA

     Meeting materials for WFA members.

    Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"
  17. Webinar: The future of cookies and digital advertising
    Video
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    Webinar: The future of cookies and digital advertising

    WFA

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.

    Read more about "Webinar: The future of cookies and digital advertising"
  18. EU ePrivacy Regulation: WFA briefing, February 2020
    Report
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2020

    WFA

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"
  19. DGX meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  20. DGX: Google Q&A on privacy and advertising
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX: Google Q&A on privacy and advertising

    WFA

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

    Read more about "DGX: Google Q&A on privacy and advertising"
  21. Privacy compliance for cookies, pixels and other types of tracker (2019)
    Benchmark
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    WFA

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.

    Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"