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WFA Webinar: A Global Roadmap for HFSS Ad Standards
Read more about "WFA Webinar: A Global Roadmap for HFSS Ad Standards"How can advertisers help shape a healthier global food environment?
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AIKnowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among brands, alongside legal and ethical risks. To help marketers navigate these challenges and overcome roadblocks, WFA is expanding its webinar series to focus on AI.
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Data integrity: the new currency for responsible media?
Read more about "Data integrity: the new currency for responsible media?"As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant investments in verification and optimisation, brands today still struggle with performance, waste and inadvertent exposure to reputational, legal and ethical risk.
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Influencer marketingAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real thing.
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Marketing technologyAIMarketing technologyAI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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Marketing technologyAIMarketing technologyAI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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Digital policyMarketing technologyMarketing technology
Privacy and Tech Forum
Read more about "Privacy and Tech Forum"For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Marketing technologyAIMarketing technologyMajor multinationals identify six key IP risks of GenAI in marketing
Read more about "Major multinationals identify six key IP risks of GenAI in marketing"Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights options open to advertisers to create safe spaces for GenAI use.
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Digital policyMarketing technologyAIMarketing technologyAI Community meeting overview (November 2024)
Read more about "AI Community meeting overview (November 2024)"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Digital policyMarketing technologyAIMarketing technology
AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright.
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Digital policyMarketing technologyAIMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright.
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AIHow brands are tackling generative AI’s challenges and opportunities
Read more about "How brands are tackling generative AI’s challenges and opportunities"WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities remain major roadblocks to more widespread adoption. Eighty percent of brands cited concerns about agency use of GenAI.
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Digital policyMarketing technologyAIMarketing technology
This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements and events of the last month.
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Digital policyAI
Consumer perspectives on AI in advertising & marketing
Read more about "Consumer perspectives on AI in advertising & marketing"Keep track of consumers expectations and perspectives on the use of generative AI in advertising and marketing.
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Digital policyMarketing technologyAIMarketing technologyAI Community, September 17th, 2024
Read more about "AI Community, September 17th, 2024"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Agency managementMarketing technologyAIMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.
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Digital policyGoogle’s third-party cookie U-turn
Read more about "Google’s third-party cookie U-turn"After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans to replace third-party cookies in Chrome. We asked WFA strategic partners to discuss what’s next for advertisers.
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Digital policyMarketing technologyAIMarketing technology
This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
Read more about "This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements and events of the last month .
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Digital policyMarketing technologyAIMarketing technology
This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
Read more about "This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements.
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Digital policyMarketing technologyAIMarketing technologySpotlight: Uncovering agency use of generative AI
Read more about "Spotlight: Uncovering agency use of generative AI"A deep dive into how media and creative agencies are using generative AI, and what this means for brands.
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Digital policyMarketing technologyAIMarketing technology
This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at the WFA identifies six important announcements.
