Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. View more highlights and speaker sessions at gmw.wfanet.org.

More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in Brussels.

Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.

We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four big themes dominate their demands: creativity, purpose, AI and impact.

CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out the highlights.

40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI; including the skills gap, data complexity and, crucially, trust. Jonathan shares on how marketers and communicators can move to build trust in technology and help companies get out of the AI sandbox. 

The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and endless changes in consumer habits and technology, CMOs are tasked to drive business growth through purposeful and inclusive brands that appeal to new, more diverse audiences. Has CMO become the impossible job? The host of the Better Marketing podcast, David Wheldon, asks practising CMOs and an AI infused version of marketing guru Mark Ritson.

From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated industry. As Corporate VP & CMO at Nissan, Allyson tells us about the company’s world-leading innovative marketing helping to drive Nissan’s global success.