Posts about In-housing

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. How AI is changing in-house agencies
    Report
    In-housing

    How AI is changing in-house agencies

    Brenna Brandes

    A new WFA report highlights how in-house agency teams are embracing the era of AI and potential opportunities in the generative AI space within marketing. Brenna Brandes, Global Marketing Services Manager at WFA, explains.

    Read more about "How AI is changing in-house agencies"
  2. In-House Forum Meeting Overview (May 2025)
    Event reports
    In-housing

    In-House Forum Meeting Overview (May 2025)

    WFA

    Overview of WFA’s In-House Forum held on 8 May 2025

    Read more about "In-House Forum Meeting Overview (May 2025)"
  3. Spotlight: Housekeeping: In-house agency trends and challenges
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  4. In-housing set for rapid and continued growth at major multinationals
    Report
    Agency managementIn-housingMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    WFA

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.

    Read more about "In-housing set for rapid and continued growth at major multinationals"
  5. Benchmark: Digital in-housing from agency point of view
    Benchmark
    Agency managementIn-housingMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  6. In-House Forum Overview (October 2021)
    Event reports
    In-housingCMO ForumMarketing capabilities

    In-House Forum Overview (October 2021)

    WFA

    Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place remotely.

    Read more about "In-House Forum Overview (October 2021)"
  7. Decoupling production from the creative agency and the role of the agency producer
    Report
    In-housingMarketing procurementMarketing structureMarketing procurement

    Decoupling production from the creative agency and the role of the agency producer

    APR

    Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.

    Read more about "Decoupling production from the creative agency and the role of the agency producer"
  8. Spotlight: Global Trends in Creative In-Housing
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Global Trends in Creative In-Housing

    WFA

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.

    Read more about "Spotlight: Global Trends in Creative In-Housing"
  9. Global Trends in Creative In-Housing
    Benchmark
    Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities

    Global Trends in Creative In-Housing

    WFA

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
  10. Creative in-housing hits 57% among multinationals, WFA report
    Press releases
    In-housingCMO Forum

    Creative in-housing hits 57% among multinationals, WFA report

    WFA

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

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  11. Webinar: In-housing Programmatic Media Success
    Video
    Ad techIn-housingMarketing structureMarketing operations

    Webinar: In-housing Programmatic Media Success

    WFA, Infectious Media

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.

    Read more about "Webinar: In-housing Programmatic Media Success"
  12. Survey on Global Agency Relations Management: roles & responsibilities
    Benchmark
    Agency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

    WFA, ASM & Partners

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  13. The State of Advertising
    BenchmarkReport
    Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  14. Media Forum meeting overview (February 2019, Singapore)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (February 2019, Singapore)

    WFA

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

    Read more about "Media Forum meeting overview (February 2019, Singapore)"
  15. Media Forum Meeting Overview (November 2018, New York)
    Event reports
    In-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  16. Media Forum meeting overview (October 2018, Amsterdam)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (October 2018, Amsterdam)

    WFA

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

    Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
  17. Benchmark on Sourcing Adaptation & Transcreation
    Benchmark
    In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"