In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing. 

Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to put inclusion back at the core of their brands.

The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality in teams behind award-winning campaigns.

UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees experiencing domestic violence and abuse, and what more could be done in the workplace, communities, and society.

The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry – is due to go live around the world on 15 March at https://wfanet.org/census in 34 markets. Here is what you need to know about its objectives and how to get involved.

Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.

Most common forms of discrimination globally were reported on the basis of age and family status

Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

But marketing still outperforms many other industries globally on DEI