Posts about Insights

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. How brands are unlocking insights with mature knowledge management systems
    Report
    Marketing effectiveness

    How brands are unlocking insights with mature knowledge management systems

    Ioana Danila

    WFA research reveals that many of the world’s biggest brands are still struggling to access full value from the knowledge they hold within their organisations.

    Read more about "How brands are unlocking insights with mature knowledge management systems"
  2. Insight Forum Meeting Overview, Global Marketer Week (March 2025)
    Event reports

    Insight Forum Meeting Overview, Global Marketer Week (March 2025)

    WFA

    Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer Week

    Read more about "Insight Forum Meeting Overview, Global Marketer Week (March 2025)"
  3. Benchmark: Marketing Mix Modelling (MMM) partners in EMEA
    Benchmark

    Benchmark: Marketing Mix Modelling (MMM) partners in EMEA

    WFA

    Which vendors are WFA members using for Marketing Mix Modelling (MMM), and what drives their choice? This latest benchmark gathers peer feedback on key MMM partners.

    Read more about "Benchmark: Marketing Mix Modelling (MMM) partners in EMEA"
  4. Benchmark: Industry insights and intelligence
    Benchmark

    Benchmark: Industry insights and intelligence

    WFA

    The latest WFA benchmark on Industry Insights is now available to members. 

    Read more about "Benchmark: Industry insights and intelligence"
  5. Benchmark: Insights investments & budgets 2025
    Benchmark

    Benchmark: Insights investments & budgets 2025

    WFA

    How are leading brands investing in consumer insights and market research? The latest WFA Insights Forum Benchmark explores how companies are balancing traditional research with emerging AI-powered methodologies, shifting budgets, and evaluating the ROI of insights.

    Read more about "Benchmark: Insights investments & budgets 2025"
  6. Spotlight: More effective B2B influencer marketing
    Video
    Influencer marketingMarketing capabilitiesMarketing operations

    Spotlight: More effective B2B influencer marketing

    WFA

    From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.

    Read more about "Spotlight: More effective B2B influencer marketing"
  7. Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Video
    Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  8. Knowledge Spotlight: Trends in the APAC New Business Landscape
    Video
    Advertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
  9. Insight Forum Meeting Overview (December 2024)
    Event reports

    Insight Forum Meeting Overview (December 2024)

    WFA

    Overview of the Insight Forum, part of Forum Connect NYC, December 2024

    Read more about "Insight Forum Meeting Overview (December 2024)"
  10. Insight Forum Meeting Overview (November 2024)
    Event reports

    Insight Forum Meeting Overview (November 2024)

    WFA

    Overview of the Insight Forum held remotely, November 2024

    Read more about "Insight Forum Meeting Overview (November 2024)"
  11. Knowledge Spotlight: Media Measurement 101
    Video
    Cross-media measurementMedia & analytics

    Knowledge Spotlight: Media Measurement 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Media Measurement 101"
  12. Insight Forum Meeting Overview (September 2024)
    Event reports

    Insight Forum Meeting Overview (September 2024)

    WFA

    Overview of the Insight Forum held in Geneva, September 2024

    Read more about "Insight Forum Meeting Overview (September 2024)"
  13. Knowledge Spotlight: Advanced/Connected TV
    Video

    Knowledge Spotlight: Advanced/Connected TV

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Advanced/Connected TV"
  14. Insight Forum Meeting Overview (June 2024)
    Event reports

    Insight Forum Meeting Overview (June 2024)

    WFA

    Overview of the Insight Forum held remotely, 27th June 2024

    Read more about "Insight Forum Meeting Overview (June 2024)"
  15. Responsible AI principles
    Briefings & position papers
    Advertising & policyAI

    Responsible AI principles

    WFA

    An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

     

    Read more about "Responsible AI principles"
  16. Insight Forum Meeting Overview, GMW 2024 (May 2024)
    Event reports

    Insight Forum Meeting Overview, GMW 2024 (May 2024)

    WFA

    Overview of the Insight Forum held in Toronto, May 2024

    Read more about "Insight Forum Meeting Overview, GMW 2024 (May 2024)"
  17. Benchmark: AI in the Insights practice
    Benchmark
    AI

    Benchmark: AI in the Insights practice

    WFA

    WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

    Read more about "Benchmark: AI in the Insights practice"
  18. Insight Forum Connect meeting overview (March 2024)
    Event reports

    Insight Forum Connect meeting overview (March 2024)

    WFA

    Overview of the Insight Forum held in Amsterdam, March 2024

    Read more about "Insight Forum Connect meeting overview (March 2024)"
  19. Insight Forum Connect meeting overview (November 2023)
    Event reports
    Marketing effectiveness

    Insight Forum Connect meeting overview (November 2023)

    WFA

    Overview of the Insight Forum held in New York City in November 2023

    Read more about "Insight Forum Connect meeting overview (November 2023)"
  20. Benchmark: Measuring the ROI of the Insights function
    Benchmark

    Benchmark: Measuring the ROI of the Insights function

    WFA

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

    Read more about "Benchmark: Measuring the ROI of the Insights function"
  21. Benchmark: Consumer segmentation partners in APAC
    Benchmark

    Benchmark: Consumer segmentation partners in APAC

    WFA

    WFA member benchmark on identifying segmentation suppliers in APAC

    Read more about "Benchmark: Consumer segmentation partners in APAC"