Posts about International Alliance for Responsible Drinking

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Alcohol marketers seek to prevent minors from seeing alcohol ads
    Expert opinion
    Advertising & policy

    Alcohol marketers seek to prevent minors from seeing alcohol ads

    Rebecka Allén

    There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.

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  2. Expert opinion
    Advertising & policy

    Alcohol Marketing: 2016 Year in Review

    WFA

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage consumption.

    Read more about "Alcohol Marketing: 2016 Year in Review"
  3. Expert opinion
    Advertising & policy

    Alcohol Marketing: 2015 Year in Review

    WFA

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into effect.

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